Kalido Customer British American Tobacco Belgium Named to InfoWorld 100: Leading Consumer Goods Company Recognized for Unique Global Information Management Initiative

Kalido, the active information management company, today announced customer British American Tobacco Belgium has been named to the 2007 InfoWorld 100, an awards program designed to celebrate IT projects that use technology in smart, innovative, creative ways to meet business and technical objectives. Selected for its unique global information management initiative, British American Tobacco Belgium has successfully improved access to accurate, consistent sales information through a unified business intelligence solution. A full case study on the British American Tobacco Belgium project is available at www.kalido.com/batbelgium.

BURLINGTON, Mass. (Business Wire EON) November 14, 2007 -- Kalido, the active information management company, today announced customer British American Tobacco Belgium has been named to the 2007 InfoWorld 100, an awards program designed to celebrate IT projects that use technology in smart, innovative, creative ways to meet business and technical objectives. Selected for its unique global information management initiative, British American Tobacco Belgium has successfully improved access to accurate, consistent sales information through a unified business intelligence solution. A full case study on the British American Tobacco Belgium project is available at www.kalido.com/batbelgium.

Many of our customers face fierce competitive pressures that demand immediate action

Given rising competitive pressures, British American Tobacco and sister company STC announced plans to merge, increasing the complexity of corporate information. To ensure the newly formed entity was a success, business managers needed greater insight into sales operations from manufacturer to retailer. Driven by Kalido’s active information management (AIM) software, the company implemented a new business intelligence solution that could deliver the flexibility and visibility British American Tobacco Belgium required.

“We choose Kalido for its agility and speed, which enables our executives to make decisions based on better more current information,” said Koen Dehaen, IT Project Manager British American Tobacco Belgium. “With Kalido, we can make changes or incorporate new information on the fly. We can catch and correct errors much faster and easier. Maintenance is both easier and less time-consuming. Finally our information management infrastructure can keep pace with the rapid change the market demands.”

Today, business managers at British American Tobacco Belgium are able to make more informed decisions to improve the company’s brand management, profitability management and contracting capabilities. With the accurate, integrated insight into the organization’s now fully merged operations, as well as the competitive market environment across manufacturers, wholesalers and retailers, more than 150 business users access the system every week to improve bottom line results.

“Many of our customers face fierce competitive pressures that demand immediate action,” commented Bill Hewitt, president and CEO of Kalido. “We congratulate British American Tobacco Belgium for its ability to quickly react to those competitive pressures and improve decision-making through greater access to accurate, consistent business information.”

About InfoWorld Media Group

InfoWorld Media Group helps IT solutions management choose the right technology, within the context of a cohesive strategy, for business impact at their organizations. Rather than merely covering the enterprise technology market, InfoWorld identifies and promotes emerging technology segments that add unique value for the organizations that implement them, as well as the vendors that provide those solutions. Using an integrated communications approach including online, events, research, and a continued investment in an independent Test Center, InfoWorld analysts and editors provide both hands-on analysis and evaluation, as well as expert commentary on issues surrounding emerging technologies and products. Visit InfoWorld at http://www.infoworld.com.

About International Data Group (IDG)

International Data Group (IDG) is the world's leading technology media, events, and research company. IDG’s online network includes more than 450 web sites spanning business technology, consumer technology, digital entertainment and video games worldwide. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG’s lead-generation service, IDG Connect, matches technology companies with an audience of engaged, high-quality IT professionals, influencers, and decision makers.

IDG is a leading producer of more than 750 technology-related events including Macworld Conference & Expo, LinuxWorld Conference & Expo, Entertainment for All Expo (E for All), DEMO, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 900 IDC analysts in more than 90 countries provide global, regional, and local expertise on technology and industry opportunities and trends.

Additional information about IDG, a privately held company, is available at http://www.idg.com.

About Kalido

Kalido delivers active information management for business. With Kalido's unique business model-driven technology, decisions are fueled by accurate, accessible and consistent information, delivered in real time, to dramatically improve corporate performance. Kalido software can be deployed at a fraction of the time and cost of traditional information management methods.

Kalido software is installed at over 250 locations in more than 100 countries with market leading companies. Headquartered in Burlington, Massachusetts, Kalido is backed by Atlas Venture, Balderton Capital and Matrix Partners. More information about Kalido can be found at: http://www.kalido.com.

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