Kitchen Science Wins Best Retail Category at NMA Effectiveness Awards

Kitchen Science, the UK's largest online only kitchen appliance retailer, has been awarded with the prestigious NMA Effectiveness Award for Best Retail site at the Grosvenor House Hotel, London. The 10th Annual NMA (New Media Age) Effectiveness Awards recognise websites' achievements with regards to understanding and implementing new media into a practical format.

(PRWEB) July 4, 2007 -- From over 500 entries, the NMA panel of judges, which included senior executives from MSN, NatWest and Sky Digital Media, short listed 64 sites across all categories, with Kitchen Science amongst the 3 competing for the Best Retail site. On winning the award, the judging panel commented that the Kitchen Science site was "well thought through" and agreed that "a strong brand had been created whilst driving excellent sales during a short time period."

The award also recognised the importance Kitchen Science has placed on the human experience of buying online, ensuring all its customer service centre agents have been trained by the manufacturer and are product and service experts. Coupled with the fantastic functionality the site offers it has proven a winning combination.

Managing Director Ryan Thomas, who picked up the prize on behalf of the organisation, said, "I'm absolutely thrilled with this award, especially considering the high standard of the competition. We have worked incredibly hard to get where we are, and Summit Media, who host our website and support us both technically and with our marketing activity have been brilliant in providing us with a versatile platform on which to work and grow. Their work has been pivotal to the success of this site and we would like to recognise the large part they have played."

He continued "The online fridge freezer and washing machine market is extremely tough and it's vital that we offer the best possible user experience to our customer. We've committed Kitchen Science to a programme of innovation and growth, pushing the boundaries of what's offer to online customers whilst maintaining best practise customer service standards."

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