In conjunction with the Inman News Real Estate Connect Conference, LightPole, Inc., a mobile application service provider for content publishers, today announced a focus on the real estate vertical with Trulia and Brownstoner. These innovative partners are building solutions on the LightPole mobile platform to provide their customers with unprecedented access to a wealth of real-time real estate information, no matter where they are. By offering solutions that address the entire spectrum of the market, the LightPole system demonstrates the scale and capabilities needed for category leaders such as Trulia, while offering the economics necessary to support hyper-local “long tail” players like Brownstoner.
SAN FRANCISCO (Business Wire EON) July 22, 2008 --
In conjunction with the Inman News Real Estate Connect Conference,
LightPole, Inc., a mobile application service provider for content
publishers, today announced a focus on the real estate vertical with
Trulia and Brownstoner. These innovative partners are building solutions
on the LightPole mobile platform to provide their customers with
unprecedented access to a wealth of real-time real estate information,
no matter where they are. By offering solutions that address the entire
spectrum of the market, the LightPole system demonstrates the scale and
capabilities needed for category leaders such as Trulia, while offering
the economics necessary to support hyper-local “long
tail” players like Brownstoner.
Trulia (www.trulia.com), the best
place to start a real estate search, is the fastest-growing U.S. real
estate Web site, with approximately 5 million unique visitors per month.
Brownstoner (www.brownstoner.com)
is a site about Brooklyn real estate and renovation, and all the
tangential topics that impact life inside and outside the home in
Brooklyn. Launched in October 2004, the site currently has about 150,000
unique visitors per month. Over the coming months, the number of
third-party LightPole-powered solutions is expected to expand
substantially. For more information, or to get LightPole on your phone,
please visit www.lightpole.net.
“These vertically-focused LightPole-powered
mobile applications represent the first of what we hope to be a big step
forward in the evolution of our business,”
said Doug Klein, LightPole CEO. “By
integrating with LightPole’s mobile platform,
the real estate market can demonstrate continued innovation in providing
best-of-breed solutions to its customers and deliver the necessary
capability of being able to search for a home when you’re
on the go.”
“Given our focus on the local real estate
market, we have long thought that having a means to mobilize our content
in a way that offers a truly individualized, dynamic and
location-relevant experience would further entice our loyal followers,”
said Jonathan Butler, founder of Brownstoner Media LLC. “Over
time, the ability of our readers to have access to Brownstoner.com
content while on-the-go will prove invaluable to building and
participating in the Brownstoner community.”
About LightPole
LightPole enables publishers to easily extend the content they already
have to reach new markets and build new communities. The service
supports a variety of business models, including subscriptions,
transactions and advertising. Publishers can configure their offerings
to allow readers to post comments, share links, and meet online. No
special programming or expensive IT investments are required.
LightPole already supports hundreds of models of mobile phones,
including Blackberry, Motorola, Nokia, and most phones from leading
carries such as AT&T, Sprint/Nextel and T-Mobile as well as the
Blackberry on Verizon. LightPole continues to add support for new phones
all the time, including plans to release a version for the Apple iPhone
later this year.
Founded in January 2007, LightPole is headquartered in San Francisco and
has a development center in China.
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