Marcomm Group Expands Japanese-Client Roster

Integrated marketing agency (http://www.marcommgroup.com) offers a range of advertising and PR services to a growing number of Japanese companies.

Great Neck, N.Y. (PRWEB) July 17, 2007 -- Marcomm Group, an advertising and PR agency with an expertise in technology-based clients, understands that even the best products require effective marketing. This philosophy has attracted a growing number of Japanese companies, who have chosen Marcomm to support their sales, marketing, and branding efforts. Marcomm Group president Bob Lipp, who has many years of experience in marketing, advertising, and public relations has long known that gaining market leadership in the U.S. isn't always about just having a better product.

"Typically the Japanese companies we work with are committed to better quality products," commented Lipp. "However gaining market entry and growing market share requires an integrated marketing program that presents this advantage in a way that satisfies many buying variables and concerns."

Ironically, if the product isn't marketed effectively, buyers will not hear about it and those that do may question the quality, since the limited effort is often interpreted as a lack of commitment on behalf of the manufacturer

Marcomm, now celebrating its twentieth year of business represents Japanese companies that are industry and world-wide leaders in broadcast television equipment, professional and consumer electronics, industrial products, and more.

Samples of their work in English and Japanese can be found on their website http://www.marcommgroup.com. A Japanese-language link appears on the home page.

Marcomm believes that in order to successfully execute a marketing objective, there must be a strategy in place that recognizes the core advantage(s) of a product, what the competition offers, and the overall market climate. Advertising and public relations are tools used to communicate the strategy to the desired audience, recognizing basic buying dynamics.

"An integrated marketing agency, such as Marcomm Group uses many tools to communicate our clients' marketing strategy, which in turn supports their marketing objectives," added Lipp. "This includes print and online advertising, public relations, website development, even sales presentation and coaching (which the company handles through its http://www.betterbusinesspresentations.com division.")

Marcomm Group's newest Japanese client is Miura Boiler, a leading process steam boiler manufacturer. The company, with a strong international presence, seeks to grow market share in the US with better, more innovative technology.

"Miura Boiler is a perfect example of a very impressive company that seeks to attract a growing number of US buyers with a product that is better in many ways," states Lipp. "Our job is to present these advantages in a manner that attracts buyer interest and motivates interaction, while distinguishing the unique advantages of the product(s) and their positive impact on recognized buyer concerns."

Marcomm works with other clients as well and Lipp recalls how early in his career he met with the president of an American company to discuss an innovative product recently introduced by a competitor.

"The company's president told me that while he was impressed with the product, he was not concerned about it because the competitor was engineering-based and spent very little on marketing, recalls Lipp. "As I remember his words were 'It's the best product that no one knows about.' Turns out he was right."

Lipp concluded then, as he does now, that in the US market even the best technology needs to be promoted aggressively.

"Ironically, if the product isn't marketed effectively, buyers will not hear about it and those that do may question the quality, since the limited effort is often interpreted as a lack of commitment on behalf of the manufacturer," concludes Lipp.

For more information on Marcomm Group, visit the company's website http://www.marcommgroup.com or call toll-free1-800-790-2276.

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