MidMarketer, LLC has launched Midmarketer.com, delivering focused marketing insight, tips, tools and templates tailored to helping marketing professionals excel within mid-sized organizations.
Chicago, IL (PRWEB) November 8, 2007 -- MidMarketer believes there are a growing number of mid-sized organizations that need help focusing marketing strategies, executing the right marketing tactics, deploying creative campaigns and measuring change. MidMarketer has answered this need by launching MidMarketer.com - the only online resource dedicated solely to the marketing efforts of mid-sized companies.
“What makes MidMarketer unique is its very specific target,” says MidMarketer president, Dan Swartz, “Until now, there’s really been nobody speaking to marketing professionals of mid-sized companies in a clear, direct and action-oriented voice. MidMarketer does exactly that.” Swartz adds, “Because time is critical to the mid-sized marketing executive, we put quality before quantity. We’re not trying to generate blinding volumes of generic data. Instead, we focus on clarity and relevancy.”
Examples abound in how MidMarketer caters to medium-sized marketing concerns. All site content is original; including marketing reports that are organized and formatted into what MidMarketer calls “Perspective Reports.” Says Swartz, “The focused content inside each Perspective report includes real-world, actionable items that a MidMarketer can take and use that day.” Perspectives include strategic, creative and tactical titles, with two new reports being published each month. MidMarketer also has developed marketing templates and tools- all focused on helping mid-sized organizations.
Another unique MidMarketer concept is their Certified Resource Program. Rather than dumping untold, unqualified names into vendor directories, MidMarketer engages potential marketing resources in a certification process and only certifies certain marketing products or service organizations that demonstrate a tailored offering to mid-sized organizations. Annie Kinnaird, Director of Business Development at Emma says, “The Certified Resource Program is a natural fit for Emma. When it comes to marketing and communications, Mid Marketer and Emma share a common goal of simplicity, style and quality.” MidMarketer’s Certified Resources include Emma for email marketing; Unica Corporation (Nasdaq: UNCA) for cross channel campaign management; Engine Ready for search marketing and VigilanteWeb for web development. Swartz noted that more Certified Resources will be added in the coming weeks.
As an added incentive during the launch, a special $100 yearly subscription savings is currently available for a limited time. Marketing professionals are invited to visit www.midmarketer.com to receive full details.
About MidMarketer:
MidMarketer is the only online resource dedicated to helping marketers gain knowledge and insight on how to successfully market and manage their mid-sized organizations in an increasingly competitive world.
To receive consideration for editorial placement, certified resource inclusion, or obtain membership information, contact MidMarketer:
info @ midmarketer.com
866-559-7637
Media contact:
Dan Swartz
dswartz @ midmarketer.com
66-559-7637 Ext. 801
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