What can be done to avoid becoming the victim of identity theft? In what ways can a profit be made from social networking? How can email pump up a marketing campaign? Three new titles from FT Press examine the “truth about” these important topics.
INDIANAPOLIS (Business Wire EON) August 13, 2008 --
What can be done to avoid becoming the victim of identity theft? In what
ways can a profit be made from social networking? How can email pump up
a marketing campaign? Three new titles from FT Press examine the “truth
about” these important topics.
The
Truth About Profiting from Social Networking, The
Truth About Email Marketing, and The
Truth About Identity Theft are part of Pearson’s
“The Truth About”
series, which offers the collected and distilled knowledge on a topic
and shows readers how to use this information in their daily lives.
News Facts:
The titles are available at www.ftpress.com
as well as http://www.informit.com
and through major retailers nationwide.
More About the Authors
Patrice-Anne Rutledge is the bestselling author of 25 books on
business and technology. She is an expert in online communications and
presentation technologies, working with leading international technology
firms for more than 10 years. She is a CeM-certified online marketing
professional who specializes in teaching others how to tap the power of
the latest social media technologies.
Simms Jenkins is CEO of BrightWave Marketing, an award-winning
email marketing services firm specializing in the strategic optimization
of email marketing programs. Jenkins is regarded as one of the leading
experts in the email marketing industry and has extensive relationship
and interactive marketing experience on both the client and agency side.
He has worked with a large and diverse client list, including many
top-tier brands.
Jim Stickley has physically breeched the security of more than
1,000 facilities nationwide and is the CTO and VP of strategic
operations at TraceSecurity Inc. He has been featured in Time Magazine,
Business Week, Fortune Magazine, and the New York Times. He has been
showcased on NBC’s Nightly News, CNN’s
NewsNight, The Big Idea, CNBC’s Business
Nation and NBC’s Today Show.
About FT Press
FT Press (www.ftpress.com) is an
imprint of Pearson, and publishes high-quality books in the areas of
General Business, Finance and Investing, Sales and Marketing,
Leadership, Management and Strategy, Human Resources, and Global
Business. Our brand is built on the concept of signing and publishing
the world’s best minds on the most relevant
topics.
Keyword Tags:
email marketing, identity theft, social networking
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