The MathWorks:
NATICK, Mass. (BusinessWire EON) May 29, 2007 --
The MathWorks:
Who: The MathWorks,
the world’s leading developer of software for
technical computing and Model-Based
Design for engineers and scientists in industry, government, and
education.
What: The MathWorks Automotive Conference 2007
Where/When: Hyatt Regency Dearborn, Dearborn, Michigan
June 19-20, 2007
The MathWorks will host the world’s top
automotive engineering talent at the annual MathWorks Automotive
Conference in Dearborn, Michigan. The conference will focus on the
latest technologies for Model-Based Design and automatic code production.
Dr. David Cole, chairman of the Center for Automotive Research, will
deliver the keynote address entitled “Meeting
the Challenges After the Perfect Storm.”
In the technical sessions, engineers from leading automotive and
component manufacturers, including DaimlerChrysler, Ford Motor Company,
Toyota, and Volkswagen, will join experts from The MathWorks to discuss
the implementation of Model-Based Design in the automotive industry. The
MathWorks will also hold master classes in advanced programming and
modeling with MathWorks tools.
Students from The Ohio State University and the University of Waterloo
will discuss their participation in Challenge X, a student competition
led by the Department of Energy and General Motors, that lets
engineering students participate in hands-on research and development
using Model-Based Design to reengineer a Chevy Equinox.
Tuesday, June 19, 9:00 a.m. – 10:00 a.m.
Keynote Speaker: Dr. David E. Cole, “Meeting
the Challenges After the Perfect Storm”
Dr. Cole’s Keynote will discuss the perfect
storm that is facing the automotive industry –
a combination of rising costs, increased competition, eroding pricing
power, and reduced time to market. His talk will examine how these
converging industry factors are creating a transformational shift in
engineering from the physical world to the virtual world and influencing
organizations, suppliers, and original equipment manufacturers (OEMs).
Dr. David Cole, chairman of the Center for Automotive Research (CAR),
previously directed the Office for the Study of Automotive
Transportation (OSAT) at the University of Michigan Transportation
Research Institute. He has worked extensively in internal combustion
engines, vehicle design, and overall automotive industry trends. His
latest work focuses on strategic issues related to the restructuring of
the North American industry and trends in globalization, technology,
market, and human resources. Dr. Cole earned B.S.M.E., M.S.M.E., and
Ph.D. degrees from the University of Michigan.
Technical Presentations
Technical presentations will be given by industry leaders such as
DaimlerChrysler, Ford Motor Company, General Motors, Toyota, and
Volkswagen, alongside experts from The MathWorks. Topics include:
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Model-Based Design
-
Embedded Software
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Automated Report Generation
-
Production Code Generation
-
Emission Optimization
Master Classes
The MathWorks will offer master classes throughout the conference on
topics such as:
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Verification and Validation
-
Production Code Generation
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Programming Techniques in MATLAB®
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Multidomain Modeling Using Simulink®
The following partners will be represented at the conference: Accurate
Technologies Inc., Applied Dynamics International, Argonne National
Laboratory, Cadence Design Systems, Inc., dSPACE, Emmeskay, ETAS,
Freescale Semiconductor, Mechanical Simulation Corporation, MotoTron
Corporation, OPAL-RT Technologies, Inc., Pathway Technologies
Incorporated, PolySpace Technologies, University of Michigan-Dearborn,
and Vector Informatik GmbH.
For more information and to register for the conference, please visit www.mathworks.com/industries/auto/mac2007.
About The MathWorks
The MathWorks is the world’s leading
developer of technical computing and Model-Based Design software for
engineers and scientists in industry, government, and education. With an
extensive product set based on MATLAB and Simulink, The MathWorks
provides software and services to solve challenging problems and
accelerate innovation in automotive, aerospace, communications,
financial services, biotechnology, electronics, instrumentation,
process, and other industries.
The MathWorks was founded in 1984 and employs more than 1,700 people
worldwide, with headquarters in Natick, Massachusetts. For additional
information, visit www.mathworks.com.
MATLAB, Simulink, Stateflow, Handle Graphics, Real-Time Workshop,
SimBiology, SimHydraulics, and xPC TargetBox are registered trademarks
and SimEvents is a trademark of The MathWorks, Inc. Other product or
brand names are trademarks or registered trademarks of their respective
holders.
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