Strong growth expected for Internet and wireless data services over the next decade.
Monterey, Calif. (Vocus) November 17, 2008 -- Media Trends 2008, a new study from SNL Kagan, shows how the Internet and emerging technologies such as Blu-ray, on-demand video and wireless data services are reshaping the media landscape.
Even during a financial downturn, history proves that consumers will continue to spend on entertainment. Movie theaters are a main beneficiary, with domestic revenues reaching a gross record of $9.67 billion in 2007.
But while traditional outlets continue to thrive, new and emerging media -- most notably wireless data services -- are revolutionizing how consumers access entertainment. According to SNL Kagan, mobile video/TV, music and games comprised 9.6% of total U.S. data revenues for 2007, or $2.4 billion. SNL Kagan projects revenues for the three mobile-entertainment categories to grow exponentially over the next decade, with a compound annual growth rate of 18.6% for video/TV, 12.2% for music and 10.9% for games.
Among other highlights from the Media Trends 2008 study:
- Internet: Internet advertising revenue is expected to grow from approximately $21 billion in 2007 to $76 billion in 2018. SNL Kagan forecasts online video advertising will grow at an outstanding ten-year compound annual growth rate of 28% (from $420 million in 2007 to $10 billion in 2018.)
- PPV/VOD/DVR: SNL Kagan projects movie revenues on pay-per-view and VOD will increase to $4.6 billion by 2018 from $1.6 billion in 2008, a compound annual growth rate of 10.8%.
- Home Video: By 2010, SNL Kagan estimates there will be 46.2 million high-definition player homes, with the number increasing to 107.1 million by 2017.
- Wireless: SNL Kagan forecasts mobile data revenue will expand from $34.7 billion in 2008 to more than $113 billion in 2018, a $78 billion gain over the next decade.
Media Trends is an annual report of key facts, figures and projections for media segments including broadcast TV and radio stations, cable MSOs, cable networks, DBS, Internet, motion pictures, newspapers, premium networks, PPV/VOD/DVRs, telco video, TV programming, home video and wireless. The study is available exclusively as part of the SNL Kagan Information Service. For more information on this report and other data sets within the SNL Kagan Information Service, call 866.296.3743 or email: SNLKaganSales@snl.com
About SNL Kagan
SNL Kagan, a division of SNL Financial LC, is a comprehensive resource for financial intelligence in the media and communications sector, including the broadcasting, cable, entertainment, motion picture, telecom, wireless, satellite, publishing and new media industries. The SNL Kagan suite of products integrates breaking news, comprehensive data and expert analysis into an electronic database available online and updated around the clock. For more information, visit www.SNLKagan.com.
About Kagan Media Appraisals
Kagan Media Appraisals, the consulting arm of SNL Kagan, offers custom studies, white papers, briefings, business plans, research reports and appraisals from SNL Kagan's team of expert analysts. KMA is recognized industry wide for actionable advisories, expert opinions, best practices, regulatory assessments and market data. Contact KaganConsulting @ snl.com or 831.624.1536 for more information.
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