MonaVie (www.monavie.com), maker of the premier blend of the Brazilian acai berry, announces the release of two new studies published in the September 24, 2008, edition of the Journal of Agriculture and Food Chemistry. The two studies are important for the science behind MonaVie because they illustrate aspects of biological actions for both the acai berry and the whole MonaVie Active juice in vitro. In addition, they discuss the antioxidant and joint health properties of MonaVie Active in humans (in vivo).
SALT LAKE CITY (Business Wire EON) September 30, 2008 --
MonaVie (www.monavie.com),
maker of the premier blend of the Brazilian acai berry, announces the
release of two new studies published in the September 24, 2008, edition
of the Journal of Agriculture and Food Chemistry. The two studies
are important for the science behind MonaVie because they illustrate
aspects of biological actions for both the acai berry and the whole
MonaVie Active juice in vitro. In addition, they discuss the
antioxidant and joint health properties of MonaVie Active in humans (in
vivo).
The new research lays an important foundation to further, comprehensive
understanding of acai—the dominant ingredient
in MonaVie Active.
“Unlike juices in the marketplace that simply
tout their ORAC value, this research indicates that MonaVie Active has a
range of benefits at the human cellular level, and that consumption of
MonaVie Active results in a statistically significant improvement in
serum antioxidant status and inhibition of serum lipid peroxidation.
These studies represent the type of substantiation needed to provide
more reliable information to consumers,” says
Alexander Schauss and his team of researchers.
The first paper is an in vitro study about antioxidant properties, based
on a sequence of assays—ORAC, LPA, and ROS PMN—developed
to measure such properties in complex natural foods using human cells.
It is the first publication to show how these three industry-standard
methods can be used in natural products research to bridge analytical
and biological testing methods.
The second paper reports on a study demonstrating that MonaVie Active
increased antioxidant capacity in serum as measured by CAP-e assays, and
decreased lipid peroxidation of fats based on a randomized,
double-blind, placebo-controlled, crossover study of 12 healthy adults,
ages 19 to 52. These findings suggest potential significant health
benefits if conducted on greater numbers of test subjects and if
demonstrated in longer term studies.
“We are thrilled to learn that these new
independent studies have been accepted for publication in such a highly
ranked scientific journal. These findings correlate with the many
benefits of the acai fruit as harnessed in MonaVie’s
unique blends,” says MonaVie Founder and
President Dallin Larsen. “MonaVie continues to
pledge its dedication to science-based marketing as an industry leader
in the acai beverage arena.”
MonaVie Active is a blend of 19 fruits, including the antioxidant-rich
acai fruit as the primary ingredient along with the addition of
plant-derived glucosamine for healthy joint support.
Acai contains potent levels of anthocyanins—a
family of antioxidants that assists in neutralizing the damaging effects
free radicals can have on the body, supported by healthy fats found
uniquely in the acai fruit. These healthy fats in acai are rarely found
in other antioxidant-rich fruits, berries, or vegetables.
MonaVie keeps the healthy fats in the acai fruit so that consumers can
benefit from the many antioxidant compounds in the juice, and does not
clarify or filter its product, as is commonly done in the production of
other juices. On a gram-for-gram basis, MonaVie’s
freeze-dried acai has a higher ORAC score—a
measure of antioxidant power—and a higher
superoxide scavenging capacity than any other fruit or vegetable ever
tested (J Agric Food Chem., 2006: 54(22):8604-10).
To learn more about these studies and ongoing research on the MonaVie
acai blend, visit http://www.monavie.com/science.
About MonaVie LLC
MonaVie LLC is a rapidly growing company that distributes products to
markets around the world. Introduced in January 2005, MonaVie
develops and markets scientifically formulated, premium quality
products, specifically for person-to-person distribution. Developed with
a philosophy of Balance-Variety-Moderation, MonaVie brand
products deliver phytonutrients and antioxidants to promote and maintain
a healthy and active lifestyle.
For more information about MonaVie brand products or how to join the
MonaVie family, call 1-866-217-8455, or visit www.monavie.com.
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