At the 2008 Food Marketing Institute (FMI) Show in Las Vegas, OKI Data Americas, which markets its products under the OKI(R) Printing Solutions brand, launched several industry-leading printing solutions designed to increase productivity and solve the everyday needs of supermarket and retail businesses. The company unveiled a new series of compact and cost-effective label printers; the Real-Time In-Store Sign System, eliminating signage waste and increasing reaction time by adjusting local promotions quickly and efficiently; and the category-redefining CX3641 MFP (multifunction product).
MOUNT LAUREL, N.J. (Business Wire EON) May 5, 2008 --
At the 2008 Food Marketing Institute (FMI) Show in Las Vegas, OKI
Data Americas, which markets its products under the OKI®
Printing Solutions brand, launched several industry-leading printing
solutions designed to increase productivity and solve the everyday needs
of supermarket and retail businesses. The company unveiled a new series
of compact and cost-effective label printers; the Real-Time In-Store
Sign System, eliminating signage waste and increasing reaction time by
adjusting local promotions quickly and efficiently; and the
category-redefining CX3641 MFP (multifunction product).
Also at FMI, OKI Data Americas gave show attendees the opportunity to
participate in the company’s Color Me OKI
philanthropic program, bringing the one-of-a-kind 1992 “Spirit
of America” neoclassic Corsair to its booth in
an effort to increase breast cancer awareness and further the company’s
partnership in passion on the breast cancer drive to survive.
Highlights of the press release:
-
OKI Printing Solutions (Booth #2766) launches new compact series of
label printers; announces the Real-Time In-Store Sign System; and
showcases the category-redefining CX3641 MFP.
-
Company showcases printing technology solutions to solve retailers’
productivity and efficiency needs
-
OKI Data Americas brings its passion for partnerships to the company’s
FMI booth, donating five dollars to the National Breast Cancer
Foundation for every attendee photo taken with its one-of-a-kind 1992 “Spirit
of America” neoclassic Corsair, a symbol of
Color Me OKI that represents the drive to survive.
“We have dedicated the past four years to
understanding the unique printing needs of our retail customers by
working with some of the largest retailers in the industry,”
said Terry Cruikshank, Senior Manager of Industry Marketing at OKI
Data Americas, Inc. “We’ve
taken a consultative approach to learn their business inside and out and
understand the complex document workflow processes and demands they face
everyday. Our knowledge has helped to develop these new printing
solutions that truly address their needs and will increase efficiencies,
as well as reduce costs.”
At FMI, OKI Data Americas showcased its new solutions designed
specifically to meet the needs of the retail industry, including:
-
The new compact line of label printers, including the X400, T400 and
X700, all available with an industry-first, two-year standard
overnight exchange warranty, and offering robust features such as
thermal technology that is ideal for several applications, including
supermarket produce and meat sections; optional RFID for manufacturing
applications; and varying resolutions for reliable output of bar codes
and shelf labels.
-
The Real-Time In-Store Sign System from OKI Printing Solutions allows
retailers to eliminate signage waste and increase reaction time by
adjusting local promotions and pricing quickly and efficiently. As the
first solution in the market to print, track and extensively report
all in-house sign printing, businesses, such as beverage distributors,
supermarkets and consumer packaged goods manufacturers, can
immediately react to the market’s needs
while profitably managing point-of-sale (POS) merchandising. This is
the first time in the industry that a system like this is being
offered with color desktop printers, specifically the C9650 from OKI
Printing Solutions.
-
The CX3641 MFP from OKI Printing Solutions marks the first color MFP
in its category to offer unprecedented document management integration
and color management capabilities as standard features, delivering a
one-stop process for capturing, editing and routing documents, and
increasing retailers’ merchandising
effectiveness and productivity.
A 1992 “Spirit of America”
neoclassic Corsair was also at OKI Data Americas’
booth, representing the company’s Color Me
OKI philanthropic program and its partnership in passion on the breast
cancer drive to survive. Color Me OKI was launched in 2007 in an effort
to eradicate the top cancers in the community. The “Spirit
of America” was hand assembled from the best
vehicle parts from American automotive companies, exemplifying the
greatness that can be achieved when working together to reach a goal.
FMI attendees had their photos taken with the 1992 “Spirit
of America” and for every photo taken during
FMI OKI Data Americas made a five dollar donation to the National Breast
Cancer Foundation, Inc®.
A doo-wop band also took center stage to celebrate the lives of
survivors and those battling the disease.
“Staying true to the company’s
dedication to customer intimacy, we engage customers on a one-on-one
basis to understand their needs,” stated
Cruikshank. “Our consultative approach goes
beyond traditional service to develop long term partnerships with each
customer and make them feel like a customer again. The Color Me OKI
programs’ personal and passionate approach is
an extension of this commitment to make a difference not just with our
business partners but also in the community.”
All products build on parent company OKI Data Corporation’s
history of leadership and innovation in color printing. It is based on
the printing technologies advanced by OKI Data Corporation, such as
digital LED technology and Single Pass Color™.
This technology allows OKI Data to manufacture products that require
fewer moving parts for increased reliability.
All OKI Printing Solutions products are backed by comprehensive support
from authorized OKI Printing Solutions Dealers. In addition, the company
provides live, toll-free1 technical support 24
hours a day, 7 days a week, 365 days a year, with agents based in North
America and several flexible support programs to meet retailers’
demanding needs.
About OKI Data Americas, Inc.
OKI Data Americas Inc.,
headquartered in Mount Laurel, N.J., and a subsidiary of OKI Data
Corporation of Japan, markets PC peripheral equipment and customized
document management solutions under the OKI Printing Solutions brand,
including digital color and monochrome printers, color and monochrome
multifunction products and serial impact dot matrix printers, as well as
a full line of options, accessories and consumables. OKI Data Americas
takes a consultative approach to supporting every customer’s
needs and delivering individualized print solutions that optimize
business performance. The company’s
innovative technology is backed by its parent company OKI Electric
Industry Co., Ltd., a world leader in information processing systems,
telecommunications and electronics and a $6.1 billion multinational
corporation with headquarters in Tokyo. Keeping its customers needs top
of mind, OKI Data Americas is ISO 9001:2000 certified and most products
have earned the ENERGY STAR®
certification.
OKI, Reg. Oki Electric Industry Co., Ltd. ENERGY STAR Reg. T.M. U.S.
EPA. Single Pass Color T.M. and design Reg. T.M. OKI Data Corp., FMI is
a registered trademark of the Food Marketing Institute, National Breast
Cancer Foundation, Inc. is a registered trademark
1 Available in the U.S. and Canada only
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