ScanScout, (www.scanscout.com) whose technology dramatically expands video advertising opportunities for advertisers and publishers, today announced that it has been chosen by AlwaysOn as one of the OnMedia 100 Winners. Inclusion in the OnMedia 100 signifies major developments in the creation of marketing tools, services, venues, and advertising, branding, and public relation campaigns. ScanScout was specially selected by the AlwaysOn editorial team and other industry experts spanning the globe, based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
BOSTON (Business Wire EON) January 28, 2008 --
ScanScout, (www.scanscout.com)
whose technology dramatically expands video advertising opportunities
for advertisers and publishers, today announced that it has been chosen
by AlwaysOn as one of the OnMedia 100 Winners. Inclusion in the OnMedia
100 signifies major developments in the creation of marketing tools,
services, venues, and advertising, branding, and public relation
campaigns. ScanScout was specially selected by the AlwaysOn editorial
team and other industry experts spanning the globe, based on a set of
five criteria: innovation, market potential, commercialization,
stakeholder value, and media buzz.
ScanScout and the OnMedia 100 Top Private Companies will be honored at
the OnMedia conference scheduled to occur on January 28-30, 2008 at The
Mandarin Oriental Hotel in New York City. This two-and-a-half day
executive event will feature technology CEO’s
from Silicon Valley leading presentations and high-level debates with
the global advertising and media establishment, about disrupting user
behavior and creating new opportunities in the marketing, branding,
advertising, and public relations industries.
Fifty of the top CEO’s from the OnMedia 100
will present their market strategies to a panel of industry experts in a “CEO
Showcase.”
“The OnMedia 100 winners have excelled in key
strategic areas in the advertising, marketing, public relations, and
promotion industry,” said Tony Perkins,
founder and CEO of AlwaysOn. “We congratulate
them for their success in introducing new tools, services, and venues
for marketers to have at their fingertips and for use to take their
business to the next level in innovation.”
The OnMedia 100 was selected from over hundreds of companies, nominated
by a panel of industry experts in the online ad service, technology,
community platform, mobile advertising, marketing, and Web analytic
sectors from around the world.
ScanScout has developed proprietary technology, Brand Protector that
protects advertisers from content that cannot and should not be
associated with their brands. ScanScout helps digital agencies and
publishers maximize their video advertising opportunities by providing
technology that delivers far more precise targeting, additional
inventory, and better results. ScanScout upends the established model of
digital video delivery through its sophisticated technology that enables
the right creative to be delivered at precisely the right time to the
right consumer.
A full list of all the OnMedia 100 winners can be found on the AlwaysOn
Web site at http://www.alwayson.goingon.com/.
“We are very proud to be part of the OnMedia
100,” said Waikit Lau, ScanScout Co-founder
and President. “It is additional recognition
that ScanScout’s fully user-initiated model,
which takes consumers into account while benefitting both advertisers
and publishers, is the video model of the future.”
About ScanScout
ScanScout helps digital agencies and publishers maximize their video
advertising opportunities by providing technology that delivers far more
precise targeting, additional inventory and better results. ScanScout
upends the established model of digital video delivery through its
sophisticated technology that enables the right creative to be delivered
at precisely the right time to the right consumer while also creating
additional inventory for the publisher within and around their video
content. The company is headquartered in Boston with offices in New York
and Los Angeles. For more information, please visit: www.scanscout.com.
About AlwaysOn
AlwaysOn ignited the open-media revolution in early 2003 by being the
first media brand to launch a community blog network. In 2004, AlwaysOn
continued to lead the industry in innovation by engaging its bloggers in
a social network. AlwaysOn is also revolutionizing the media business by
applying its open-media principles to its executive event series
(OnMedia NYC, Venture Summit East and West, On Hollywood, The Broadband
Digital, Stanford Summit, and Going Green)and quarterly print “blogozine”.
No other media brand has dared to create such open interaction with its
readers and event participants.
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