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PeopleJam and Let's Dance Media Enter into Exclusive Partnership: Aspirational Social Networking Site to Feature Content from "Evolution of Dance" Creator Judson Laipply and other Inspirational Personalities

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PeopleJam, a social networking site (http://www.peoplejam.com) designed to help people achieve a great life, has signed an exclusive partnership deal with Let's Dance Media, Inc., a management and production company committed to leveraging new media for personal development (http://www.peoplejam.com). "LiveLoud", one of Let's Dance Media's brands focused on people interested in life improvement and achievement, will be featured on PeopleJam as a branded programming provider with its own dedicated space on the site. The announcement was jointly made today by Matt Edelman, CEO of PeopleJam, and Andrew Naugher, president and CEO of Let's Dance Media, Inc.

LOS ANGELES (BusinessWire EON) August 16, 2007 -- PeopleJam, a social networking site (http://www.peoplejam.com) designed to help people achieve a great life, has signed an exclusive partnership deal with Lets Dance Media, Inc., a management and production company committed to leveraging new media for personal development (http://www.peoplejam.com). LiveLoud, one of Lets Dance Medias brands focused on people interested in life improvement and achievement, will be featured on PeopleJam as a branded programming provider with its own dedicated space on the site. The announcement was jointly made today by Matt Edelman, CEO of PeopleJam, and Andrew Naugher, president and CEO of Lets Dance Media, Inc.

LiveLoud's enriching programming and top tier lifestyle experts align perfectly with the mission of PeopleJam, which is to provide individuals with the tools to take charge of their lives, fulfill their goals and get more out of each and every day
Launching in late September 2007, PeopleJam will fill a void in the online media market by integrating video programming with popular social networking tools to form a powerful online community. Through five different content channels PeopleLive (health and fitness), PeopleLove (relationships), PeopleEarn (finance and careers), PeopleBelieve (inspiration and spirituality) and PeoplePlay (creativity and fun) PeopleJam users will benefit from the collective knowledge of experts and life coaches and have the opportunity to form meaningful connections with other individuals going through similar life experiences.

Under the agreement, video and other content from LiveLoud experts will be featured throughout PeopleJam's relevant channels. The first LiveLoud experts to be incorporated into PeopleJam's community (and their area of expertise) are:

  • Judson Laipply, inspirational comedian and creator of "Evolution of Dance," the most-watched video in YouTube history (personal motivation);
  • Bill Wagner, best-selling author and entrepreneur expert (entrepreneurism);
  • Kim Cohen, best-selling author of You Go Girl (successful women/baby boomers)
  • Dr. Fran Harris, former WNBA star, best-selling author and motivational speaker (personal empowerment); and
  • David Coleman, better known as "The Dating Doctor" (healthy relationships)

LiveLouds enriching programming and top tier lifestyle experts align perfectly with the mission of PeopleJam, which is to provide individuals with the tools to take charge of their lives, fulfill their goals and get more out of each and every day, said Edelman. We are excited about our partnership with Lets Dance Media, which further strengthens the scope and breadth of valuable content PeopleJam can offer to its community.

Naugher added, Since our LiveLoud experts come from such diverse backgrounds, they will be able to share very distinct and fresh perspectives with PeopleJam users and interact with them on a deeper and more meaningful level. We look forward to collaborating with PeopleJam which shares our vision in setting the standard for this new form of social media.

[http://www.peoplejam.com]

About Lets Dance Media, Inc.

Lets Dance Media, Inc., based in Tulsa, Oklahoma, is a new media concern with four distinct yet interrelated divisions to maximize opportunities in the fast-changing media industry. The companys goal is to produce new media projects that appeal to a growing global audience seeking more positive online and mobile entertainment. The company was formed in August 2006 by Judson Laipply, popular Inspirational Comedian and creator of Evolution of Dance, the most-watched video in YouTube history, and Andrew Naugher, a former PR executive, with the goal of leveraging new media to help people improve their lives. The company is developing several social media properties that will debut online in the Fall 2007.

About PeopleJam

PeopleJam (http://www.peoplejam.com), based in Los Angeles, was founded by media executives Matt Edelman and Robert Tercek to tap the power of the Internet to link individuals who share an interest in human achievement, personal bests and achieving a great life. PeopleJam is more than a social networking site. It is the next-generation social media experience and the first online community of its kind to offer an integrated suite of software features for personal development, including collaborative content creation tools, communications features and digital video. At PeopleJam, which is targeted to adults ages 25 to 50, visitors experience shared personal growth and innovative ways to get real results in their lives with the help of like-minded individuals who bond through discovery of shared values. PeopleJam social media (http://www.peoplejam.com) content categories include PeopleLive (health and fitness), PeopleLove (relationships), PeopleEarn (finance and careers), PeopleBelieve (inspiration and spirituality) and PeoplePlay (creativity and fun). Depending on their personal needs, each PeopleJam visitor can access social networking and interactive features to create a personal profile, set goals, blog about challenges they are currently facing, comment on someone elses stories, view or upload videos or read articles. Visitors can also start a dialogue with one of PeopleJams resident experts who consistently provide content for the site and are also available for questions and intensive one-on-one sessions that help guide users through the issues that are the most impactful in their lives.

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Matt Biscuiti
PeopleJam
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