New Cognos Podcast Looks at Performance Management from the C-Suite

Episode 8 of BI Radio investigates the role of performance management in executive priorities and decision-making.

Ottawa, Ontario (PRWEB) December 5, 2007 -- Cognos, the world leader in business intelligence and performance management solutions, today celebrated the first-year anniversary of BI Radio, its innovative podcasting program. The DATE launch of its eighth episode, dubbed "Another Look at Performance Management," marks a full calendar year of programming, with a new episode available for streaming and download every six weeks.

Acknowledged for innovation

Three Signs of a Miserable Job.

In September 2007, BI Radio was acknowledged for its innovation with an ITSMA award nomination in the "Leveraging Digital Marketing Channels" category. ITSMA is the leading marketing association for technology, communications, and professional services firms. BI Radio shared its nomination with industry leaders Accenture, HP, and Microsoft.

Interviews with experts and innovators

The half-hour program consists of interviews with authors and innovators in the field of performance management, as well as a wide array of successful Cognos customers and partners. Over the year, guests have included:

• Martha Rogers, Ph.D, best-selling co-author of "The One-to-One Future" and "Return on Customer."
• Steve Farber, leadership coach and award-winning author of "The Radical Edge"
• Jim Balsillie, co-CEO of Research in Motion (RIM)
• Tim Sanders, former Yahoo! executive and author of "Love is the Killer App."
• Patrick Lencioni, management consultant and author of "Three Signs of a Miserable Job."

Each episode features three segments, specially chosen and produced to explore a specific topic within the field of performance management. Recent show titles include:

• Love and Other Killer Apps
• Meetings & Mobility
• Tales from the Trenches
• Perspectives on Leadership
• The Marketing Show

BI Radio has attracted a steadily growing audience. On average, each day brings 184 new RSS subscribers from both Cognos.com and iTunes, totaling some 35,000 since April 18. Downloads of its complete episodes over that same time period exceed 1,000.

For more information, visit www.radiocognos.com.

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