Primera(R) Collaborating with Sonic to Enable DVD on Demand Solutions at Retail: New Systems to Expand Title Inventory with 'Virtual' Movie Shelves

Primera Technology, Inc., the world's leading developer and manufacturer of CD, DVD, and Blu-ray Disc duplication and printing equipment, today announced it is collaborating with Sonic Solutions to provide enabling hardware solutions for new, 'disc-on-demand' retail kiosks. To incorporate CSS recording capabilities into their automated disc publishing systems, Primera is participating in the Qflix(TM) technology and IP licensing program administered by Sonic. With Qflix, Primera's automated systems can record discs on demand that offer compatibility and security similar to mass-produced titles. Discs are produced at the time a customer's order is placed through a touch-screen display at the retail counter or at a stand-alone, self-serve kiosk.

PLYMOUTH, Minn. (Business Wire EON) September 27, 2007 -- Primera Technology, Inc., the world’s leading developer and manufacturer of CD, DVD, and Blu-ray Disc duplication and printing equipment, today announced it is collaborating with Sonic Solutions to provide enabling hardware solutions for new, ‘disc-on-demand’ retail kiosks. To incorporate CSS recording capabilities into their automated disc publishing systems, Primera is participating in the Qflix^™ technology and IP licensing program administered by Sonic. With Qflix, Primera’s automated systems can record discs on demand that offer compatibility and security similar to mass-produced titles. Discs are produced at the time a customer’s order is placed through a touch-screen display at the retail counter or at a stand-alone, self-serve kiosk.

Primera is an excellent addition to our roster of Qflix licensees delivering a well-crafted solution that will help retailers take advantage of this new form of electronic distribution to broaden their entertainment offering by augmenting traditional retail product with a vast 'virtual' inventory

In a typical installation, hundreds and even thousands of movies, television shows, and special-interest titles can be made available for purchase. The entire system takes only a few square feet of counter space, and discs can be produced in just minutes each.

“Primera is thrilled to be providing a reliable, yet affordable on-demand, in-store DVD disc publishing system,” said Mark D. Strobel, Vice President of Sales and Marketing at Primera Technology. “It is exciting to be partnering with Sonic and contributing to this ground-breaking method of content distribution that will create a unique retail shopping experience for consumers.”

Complete burn and print systems from Primera sell for $1495 (MSRP) to $6995 (MSRP).

“Primera is an excellent addition to our roster of Qflix licensees delivering a well-crafted solution that will help retailers take advantage of this new form of electronic distribution to broaden their entertainment offering by augmenting traditional retail product with a vast ‘virtual’ inventory,” said Jim Taylor, senior vice president and general manager of Sonic Solutions' Advanced Technology Group.

Primera’s disc publishing systems and the Qflix^™ recordable CSS program are based on the recently approved industry specifications for recording electronic downloads set by the DVD Copy Control Association (DVD CCA).

About Primera Technology

Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is the world’s leading developer and manufacturer of CD/DVD/BD duplication and printing equipment. Primera is known for its award-winning Bravo line of CD/DVD/BD publishers including the world’s best-selling Bravo SE, Bravo II, BravoPro and Bravo XR-Series Disc Publishers (Disc Publisher SE, II, Pro and XR-Series in Europe and Scandinavia).

More information about Primera is available on the Internet at www.primera.com or by calling 1-800-797-2772 (USA and Canada). Outside of the USA and Canada, call (763) 475-6676 or FAX (763) 475-6677. E-mail to sales@primera.com. In Europe and Scandinavia, contact Primera EUROPE in Germany by phone at +49 (0) 611-92777-0, by FAX at +49 (0) 611-92777-50 or at sales@primeraeurope.de. Contact Primera Asia Pacific by phone at +852 3180 7171, FAX at +852 3014 7827 or email at sales@primera-ap.com.

About Qflix and Sonic DVD-on-Demand

Qflix offers a new means for content owners to release titles for custom production and sale over the Internet while maintaining the same level of copy protection used on commercially mass-produced DVDs. Sonic’s Qflix licensing program provides technology and IP for both the professional and consumer markets. Qflix Pro, for professional and enterprise manufacturing of DVDs “on demand,” allows production facilities to reduce the cost of carrying physical inventory while offering extensive catalogs of content. Qflix Pro also enables retailers to broaden the number of movies by augmenting physical product with on-demand DVD creation kiosks in their stores. The consumer version of Qflix provides a long-awaited downloading and burning solution for movies and premium video content in computers and consumer electronic devices such as set-top boxes, networked DVD recorders, and DVRs.

Sonic DVD-on-Demand is a complete solution for custom preparation and burning of DVDs in industrial, retail, and home environments. Sonic’s Extensible Media Protection Architecture (XMPA) includes extensive Qflix support to enable secure electronic delivery and burning of video encrypted with CSS (the industry-standard Content Scramble System) to recordable DVD media.

For more information regarding the Qflix technology licensing program, please contact Qflix Licensing (licensing@qflix.com) or visit (www.qflix.com).