HP Launches New Color Printers and MultiFunction Printers to Help SMBs to Lower Cost of Printing, Drive Greater Marketing Effectiveness and Improve Productivity: HP reaffirms position as the leading provider of printing solutions to SMBs across Asia Pacific with largest-ever commercial printing launch

HP (NYSE:HPQ) today rolled out more than 25 new printing solutions including new web-based printing tools, new color printers and multifunction printers (MFPs) optimised for producing professional-quality marketing materials, business collaterals and everyday documents quickly and affordably in-house.

SHANGHAI, China (Business Wire EON) April 17, 2008 -- HP (NYSE:HPQ) today rolled out more than 25 new printing solutions including new web-based printing tools, new color printers and multifunction printers (MFPs) optimised for producing professional-quality marketing materials, business collaterals and everyday documents quickly and affordably in-house.

As market leader, HP is continuing to drive innovation across its core printing business in addition to providing greater value beyond the device. This ultimately allows our SMB customers to improve their marketing effectiveness, increase productivity and better manage their business, all while allowing them to level the playing field against larger sized businesses

Today’s announcement is HP’s broadest-ever commercial range of printing solutions designed to help small to medium-sized businesses (SMBs) improve their marketing effectiveness, boost business productivity and better-manage their printing environments.

“As market leader, HP is continuing to drive innovation across its core printing business in addition to providing greater value beyond the device. This ultimately allows our SMB customers to improve their marketing effectiveness, increase productivity and better manage their business, all while allowing them to level the playing field against larger sized businesses,” said Herbert Koeck, Vice President, Commercial Printing, Imaging and Printing Group, Hewlett Packard Asia Pacific. “Today’s launch builds upon our Print 2.0 strategy, which will allow our SMB customers to print when and how they want – in-house, at retail or through a print service provider.”

According to IT research firm IDC, HP is the leading provider of both inkjet and laser hardcopy peripherals (printers + MFPs) shipped to SMBs* in the Asia Pacific (excl. Japan) region, with a 45%^ market share and strong double digit year-on-year growth of 16% in 4Q 2007. HP has held this No. 1 leadership position for the past 20 consecutive quarters⁽¹⁾. HP also continued to increase its lead in the high growth SMB* laser printer + laser All-in-One (AiO) segment in Asia Pacific (excl. Japan) in Q4 2007 with a strong 46% market share and 24% year-on-year growth⁽²⁾.

The SMB printing space (including hardware, supplies and services) presents a tremendous opportunity for HP’s Imaging and Printing Group valued at US$103 billion globally by 2010. Within this market, there is a lucrative opportunity specifically for the development of in-house marketing collaterals. HP estimates this in-house marketing opportunity to be around US$40 billion by 2010.

Increasing SMBs’ Marketing Effectiveness

To capture this opportunity for the development of in-house marketing collaterals, HP has introduced new SMB-optimised colour printing solutions that are designed to help them cost-effectively create their own in-house marketing materials and boost their marketing effectiveness :

• HP Color LaserJet CP1215 Printer Series -- Priced from US$249, HP’s lowest priced desktop colour laser printer ever.
• HP Color LaserJet CP1510 Printer Series (HP Color LaserJet CP1515n/1518ni) – Powered by the newly formulated HP ColourSphere Toner, this printer series produce high-quality professional colour documents and marketing collaterals from the desktop. It also includes a complimentary HP In-House Marketing starter kit.
• HP Color LaserJet CM1312 MFP Series -- HP’s lowest priced Color LaserJet MFP with fax.
• HP Color LaserJet CP6015 printer series – Up to A3 sized colour business document creation centre with advanced finishing features, including booklet maker, stapler and banner printing to deliver in-house marketing and publishing capabilities in the office.
• Newly formulated HP ColorSphere Toner -- Helps customers produce print-shop quality photos and documents in-house by delivering a wider range of colours, higher gloss.
• HP 4”x6”Color Laser Photo Paper -- The world’s first heavyweight photo paper of its size designed for laser printing.
• HP Professional Presentation Books -- Innovative binding system allows users to simply fold back the covers and slide in pages quickly. No hole punching or binding machine required.

SMBs Do More With Online Print 2.0 Resources and New Printing Tools

Through the HP Print 2.0 strategy, HP is also empowering SMBs to increase their marketing effectiveness with new tools and online resources. Following the launch of the HP Smart Web Printing software, Logoworks by HP and the Tabblo Print Toolkit in October 2007, HP today also announced the availability of an expanded range of in-house marketing tools and solutions, including:

• HP In-house Marketing (IHM) Starter Kit – A comprehensive package of free tools, templates, resources and materials to help SMBs produce their own professional marketing collaterals.
• HP Color Expertise Centre - An online destination designed as a one-stop shop to help small businesses improve their marketing effectiveness by presenting their business in a different light via online tools, guides and templates.
• HP Print View Software – Allows for greater control when developing marketing collaterals in-house. SMBs can quickly and easily change various print settings and instantly see how they affect the document to achieve the exact look needed. Also minimises wastage by eliminating unnecessary test drafts.
• HP Print Cost Estimator – Helps SMBs estimate the cost of printing a document in-house using HP’s Color LaserJet products compared with outsourcing to a print service provider. The HP Print Cost Estimator works in tandem with HP Print View to estimate cost changes as print settings are altered.

Improving SMB Productivity

New HP LaserJet MFPs and Officejet AiOs provide SMBs with a wide choice of class-leading performance and capabilities that boost their productivity:

• HP LaserJet M1319f MFP -- HP’s lowest-priced monochrome LaserJet MFP with fax.
• HP LaserJet P4015 Printer series -- Value-packed single-function printer for large groups that are seeking a secure printing environment.
• HP LaserJet P4510 Printer series -- HP’s fastest single-function monochrome LaserJet printer with speeds of up to 62 pages per minute and advanced security performance.
• Newly enhanced monochrome toner formulation -- This latest advancement in toner technology enables the consistently outstanding print quality and reliability while requiring 15% less power to melt in HP’s fastest monochrome printers. The new toner is available in HP LaserJet P4015 and P4510 printer series.
• HP Officejet J6400 All-in-One series -- This fast, cost effective all-in-one features wireless connectivity, automatic two-sided printing and advanced fax features.

HP also introduced a new system rebrand for its ink-based HP Officejet line-up. The all-new HP Officejet branded printers and cartridges are specially designed to boost SMB productivity through high-volume, low-cost per page business printing. In addition the new system makes selection at the purchase stage easier than ever before.

New HP Officejet system products include:

• HP Officejet Pro L7000 All-in-One Series -- A fast, high performance all-in-one that delivers up to 50% lower cost per page and faster print speeds than competitor laser MFPs⁽³⁾.
• HP Officejet Pro K8600 Color Printer Series -- This A3 sized printer features networking, two–sided printing support and is able to print A4-sized documents at up 50% lower cost per page than A4-sized laser printers.
• HP Officejet J4580 All-in-One -- This affordable all-in-one delivers high-quality colour documents for less than lasers when used with HP Officejet inks,⁽⁴⁾.

Helping SMBs Manage Their Business

HP also announced new and improved online tools and solutions to help SMBs effectively manage their printing fleet. New solutions include:

• HP Easy Printer Care Software 2.5i (EPC 2.5i) –Now with broad support for most HP business inkjet devices, EPC 2.5i makes it easier to set-up, maintain and quickly view the status of up to 15 devices. HP EPC 2.5i, along with HP Web JetAdmin, HP Universal Print Driver and Colour Access Control are available for download at www.hp.com.
• HP Jetdirect 690n 802.11b/g Wireless Network Printing Server - Enables HP printers to be conveniently shared on a network using an 802.11/g wireless connection – great for companies with hot-desking requirements. In addition, it offers enterprise class security and management functionality.

Via the introduction of its broadest range of commercial printing solutions to date, HP is offering SMBs the tools and capabilities to communicate with their customers how they want, when they want – with more choice, efficiency, productivity & cost savings.

About HP

HP focuses on simplifying technology experiences for all of its customers – from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world’s largest IT companies, with revenue totaling $107.7 billion for the four fiscal quarters ended Jan. 31, 2008. More information about HP is available at www.hp.com.

⁽¹⁾ Source: IDC Asia/Pacific Quarterly Printer Tracker, 4Q 2007; IDC Asia/Pacific Quarterly MFP Tracker, 4Q 2007

*SMBs are defined by IDC as small office, small and medium businesses with 1 to 499 employees.

^in the inkjet + laser hardcopy peripherals market; in terms of units

⁽²⁾ Source: IDC Asia/Pacific Quarterly MFP Tracker, 4Q 2007

⁽³⁾ Cost per page (CPP) laser supplies comparisons based on published specifications of the majority of manufacturers’ highest capacity cartridges available for colour laser AiOs under $750 and laser printers under $300 as reported by Current Analysis West, an NPD Group Company. as of September 2007. Officejet CPP based on Officejet pro printers and AiOs, HP 88XL Officejet Ink Cartridges, estimated street price and published yield for colour prints. Results may vary.

⁽⁴⁾ Compared with laser AiOs under $750. For more details see www.hp.com/go/officejet.

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