Coauthors Donald Mitchell and Carol Coles show business and nonprofit leaders in all size organizations how to expand revenues by 20 fold while reducing costs by 96 percent in The 2,000 Percent Squared Solution, the latest installment in their series of books aimed at speeding worldwide improvements by 20 times (www.fastforward400.com).
Weston, MA (PRWEB) May 10, 2007 -- Because of its importance, Amazon.com has selected the first chapter of The 2,000 Percent Squared Solution to be featured in its prestigious Amazon shorts program. The book can be purchased from Amazon.com and other online retailers like Lulu.com.
Fifty highly respected business leaders and best-selling authors have endorsed this book, including Jack Canfield, Professors Rosabeth Moss Kanter and Robert Kaplan of Harvard Business School, creativity guru Roger von Oech, and respected management and trend commentator Dan Pink. Here is some of the excitement created by this breakthrough book.
"A 400 times increase in results. Is that an outrageous claim? Not if you know how. It's all about leverage -- finding the point where small incremental efforts create enormous returns. Coles and Mitchell provide the insights, examples and experience to help you find those leverage points -- a compelling read." David P. Norton --- Author, The Balanced Scorecard
Most of the things you can do to improve your business are actually common-sense, small innovations. They're relatively easy to put into practice, but we don't -- because they feel unfamiliar. The 2000 Percent Squared Solution suggests, persuasively, that doing this kind of improvement doesn't just add up, but multiplies your capability. The winners do exactly that. This book shows what they do. Art Kleiner --- Editor in chief, strategy+business
Mitchell and Coles wrote The 2,000 Percent Squared Solution because "it's time to take the training wheels off for those creating 2,000 percent solutions." That technique, pioneered by them, has been applied for decades to improve the lives of tens of millions of people. Readers will be able to gain the benefits of twenty 2,000 percent solutions from only two solutions for both for-profit and nonprofit organizations.
Donald Mitchell and Carol Coles are coauthors of The 2,000 Percent Solution (with Robert Metz), The 2,000 Percent Solution Workbook, The Portable 2,000 Percent Solution, The Irresistible Growth Enterprise, and The Ultimate Competitive Advantage. Donald Mitchell is chairman and Carol Coles is president of Mitchell and Company, a strategy consulting firm in Weston, Massachusetts. Mitchell is also founder of The Billionaire Entrepreneurs' Master Mind. Their clients have included companies like Abitibi-Consolidated, Aetna, American International Group, AMP, Armstrong World Industries, Baxter International, Beckman Coulter, Becton Dickinson, Bell & Howell, Black & Decker, Boise Cascade, Campbell Soup, CIGNA, Citigroup, Colgate-Palmolive, Deere, Dow Chemical, Eastman Chemical, Emerson Electric, Ford, Georgia-Pacific, W.W. Grainger, Hershey Foods, Hewlett-Packard, IBM, ITT, Kellogg's, Kraft, Lockheed Martin, Lubrizol, Mallinckrodt, McCormick, McGraw-Hill, Molex, Motorola, Nabisco Brands, Northrop Grumman, Olin, PepsiCo, Pitney Bowes, Procter & Gamble, Ralston Purina, Raytheon, Schering-Plough, Charles Schwab, Siemens, Southwest Airlines, Time Warner, Union Carbide, US WEST, Warner-Lambert, and Xerox.
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