New eBook offers techniques to prepare communications professionals for Web 2.0 public relations.
Ferndale, WA (PRWeb) January 19, 2007 -- PRWeb, the Internet's leading direct-to-consumer press release newswire and a Vocus (NASDAQ:VOCS) company, announced today the release of the second edition of "The New Rules of PR: How to Create a Press Release Strategy for Reaching Buyers Directly," by David Meerman Scott. The second edition of the eBook features a foreword by David McInnis, CEO & Founder of PRWeb and social media expert.
Scott's new eBook provides communications and marketing professionals with tactics and techniques to take advantage of the new media landscape. Highlights include:
- Optimizing your news release to achieve primary placement in search engines and news portals (SEO)
- Using online news distribution services to reach thousands of Web sites and blogs throughout the Web, and connect directly to your key audiences
- Leveraging interactive features including TrackBacks and tagging to encourage circulation in the social media space
- Developing content to attract key audiences and drive Web site traffic
"David Meerman Scott has a clear understanding of how public relations has been affected by the growing trends towards social media such as blogs, podcasts, wikis and message boards," said David McInnis, Founder and CEO of PRWeb. "Founding a company dedicated to social media's impact on public relations, I believe Scott has truly identified the impact these outlets have on information dissemination and offers a valuable perspective on techniques and best-practices for today's communication professionals."
"In a Web 2.0 world, the press release has transformed from a once mundane and stylized document intended for a handful of journalists to a strategic form of Web content to used by smart organizations to reach buyers directly," said David Meerman Scott. "David McInnis and the team at PRWeb have pioneered social media tools for press releases such as tagging and trackbacks making releases even more valuable for issuers and readers alike so they are the ideal partner for this new and improved second edition of 'The New Rules of PR'."
David Meerman Scott is an online thought leadership strategist. The programs he has developed have won numerous awards and are responsible for selling over one billion dollars in products and services worldwide. His current book "Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers" is a riff on using Web content to drive revenue and other action from Web site visitors. His new book "The New Rules of Marketing and PR: How to Use News Releases, Blogs, Viral Marketing and Online Media to Reach Buyers Directly" will be published by Wiley in June 2007. He has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over twenty countries on four continents. Check out his blog at www.WebInkNow.com.
To download Scott's e-book, "The New Rules of PR: How to Create a Press Release Strategy for Reaching Buyers Directly" (second edition), please go to http://301url.com/NewRulesofPR.
About PRWeb
PRWeb is recognized as a leading online news and news release distribution service worldwide. Since 1997, PRWeb has been changing the way businesses, marketing departments and public relations firms think about press releases. PRWeb was the first company to develop a distribution strategy around direct-to-consumer communication and to build and offer a search engine optimized platform for press release distribution.
PRWeb is a wholly-owned subsidiary of Vocus, Inc. (NASDAQ: VOCS), a leading provider of on-demand software for corporate communications and public relations. Located in Ferndale, WA, PRWeb is available online at http://www.prweb-inc.com.
About Vocus, Inc.
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for corporate communications and public relations. Our web-based software suite helps organizations of all sizes manage local and global relationships and communications with journalists, analysts, public officials and other key audiences. Our software helps customers manage media relations, monitor and analyze their news, conduct interactive email campaigns, build online newsrooms and manage government relations activities. Vocus' PRWeb platform is also recognized as one of the Internet's leading online news and press release distribution services. Vocus' software is available in five languages and can be accessed from any computer via secure login over the internet with no need for internal hardware, software or IT support. Vocus is based in Lanham, MD with offices in North America, Europe and Asia. For more information please visit www.vocus.com or call 800.345.5572.
This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.
Press Contacts:
Kathy Sheehan
PRWeb
360-312-0892
Robin Lane
Vocus, Inc.
301-683-6022
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