BroadcastBid.com To Roll Out Viable Online Business Model to 12,000 Radio Stations

New Convergence of Online Auction and Radio Promotion is Bright Spot for Industry Challenged by Advertising Compression.

Orlando, FL (PRWEB) September 21, 2006 -- Revolutionary convergent revenue sources rarely just drop in your lap…unless you are one of the 12,000 radio stations that are about to receive an email invitation from BroadcastBid.com. In a massive sweep of the radio industry, BroadcastBid.com is rolling out a new platform that blends eBay-like auctions with the promotional power of radio to create a unique media hybrid. That potent combination results in an entirely new source of content and revenue for stations. Remarkably, BroadcastBid.com delivers the auctions at absolutely no cost to the stations. BroadcastBid.com

Radio has tremendous advantages in driving excitement about auctions. It is a great way for stations, personalities and advertisers to expand their reach and monetize their audience

For traditional radio that faces increasing competition from online media sources and market intrusion by satellite radio, the crowd-pleasing, addictive content and incremental revenue of auctions is a welcome development, particularly in light of the zero investment cost required. Nothing is quite as compelling and sticky as the prospect of a good auction bargain. “Radio has tremendous advantages in driving excitement about auctions. It is a great way for stations, personalities and advertisers to expand their reach and monetize their audience,” said Dan Bordui, Managing Partner of BroadcastBid.com. Listeners may also post classifieds making this a truly interactive platform that delivers unique user benefits and builds loyalty. “We see this as a great, risk-free opportunity for radio to tap the Internet for a source of highly profitable revenues they have had no way to engage previously.”

Designed specifically for the broadcast industry, BroadcastBid.com is fully customizable and easily integrated into daily operations of a station. The auction platform is simple to conform to the branding of any station, easy to operate and costs nothing. BroadcastBid.com populates auctions with thousands of great products, so stations make money by just being part of the network, but the real opportunity is for station sales team to offer auctions to current advertisers as a way to compliment their on-air presence, or as a way to engage new accounts that may not immediately have budget for an ad buy. BroadcastBid.com test stations have had success with gift certificates from area businesses and Fantasy items created and offered by personalities. This is a revenue opportunity that is flexible and lends itself to the creative nature of personalities and staff.

This new version of BroadcastBid.com is the result of exhaustive tests over the last year with Clear Channel Radio. Based upon that experience the version to be released and rolled out this week incorporates easily administered auctions, integrated credit card payment services, easily accessible and powerful reporting capabilities and an array of pre-populated auctions for immediate offer by any radio station. The bottom line is that BroadcastBid.com has strived to make it easy, fast and profitable for stations to embrace a previously untapped source of revenue and audience. They offer expert professional sales training, customer service and secure commercial hosting, twenty four hours a day, seven days a week. Each station is provided with a team to handle account management, auction administration and technical support.
The company is participating in the National Association of Broadcasters (NAB) Convention to be held in Dallas on September 20 and plans to unveil further announcements related to the launch of the latest version BroadcastBid.com.

About BroadcastBid.com LLC.
A privately held company based in Orlando, Florida, BroadcastBid.com is an innovator in bringing Internet revenues to old-line media broadcast companies. Founded by industry veterans, BBid delivers eBay-like auctions to radio station websites. The novel promotional power of radio and the unique revenue opportunity of auctions are combined to create a new and powerful business model. BroadcastBid.com

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