Brett Astor and Jeff Small of Strategic Media Inc., share their direct experience about how direct response television and direct response radio -- work together.
Portland, ME (PRWEB) January 17, 2008 -- "A clearer understanding of how DRTV and DR radio interact could boost both the probability of success and the overall profitability of direct marketing campaigns tremendously," says Brett Astor, co-author of a new report titled "Integrating DRTV and DR Radio: Clearer Understanding for Greater Profit". Brett Astor is Vice President of Strategic Media, Inc. Together with CEO Jeff Small, they're sharing their direct experience about how these two mediums -- direct response television and direct response radio -- work together. "It's not the way most people think", says Mr. Small.
Direct response marketing companies routinely look to DRTV to build profitable demand for their campaigns. With increasing frequency, those DRTV marketers are looking to direct response radio advertising to help deliver additional new customers. This new article highlights the main misconception many direct response marketing professionals bring to DR radio. "It all stems from classical marketing and advertising theory", says Astor. He adds that we often don't even realize we have this misconception.
Nonetheless, if you're running a direct marketing company you know that you need to continue to find sources of profitable new customers, and DR radio delivers that. "As long as you don't delay too long in establishing your foothold" says CEO Small. "The key is to realize how the two mediums work together and then let that understanding inform your direct marketing strategies." Direct response marketing service companies, direct marketing agencies, and direct response marketing companies all stand to benefit greatly from the in depth understanding Mr. Small and Mr. Astor reveal in this new report.
Strategic Media, Inc. is the leading full data direct response radio advertising agency with over a decade of experience building radio advertising campaigns that deliver measurable results and profitable new customers. Strategic Media Inc provides a full suite of direct response radio advertising agency offerings including radio advertising strategy, radio commercial development, radio media buying, and media profitability management. Jeff Small, CEO and Brett Astor, Vice President both contribute to the direct response radio advertising industry's first blog, The Radio Sage Radio Advertising Blog, located at http://strategicmediainc.com/radio-advertising-blog, where they also share their views on the latest news and trends in direct response radio advertising.
Other articles from Strategic Media:
- After the Phone Rings: 4 Tips for Maximizing Direct Response Radio Advertising Profits
- The Top 10 Keys To Creating Great Radio Ads
- Are You Ready for Direct Response Radio Advertising?
To view the entire Strategic Media article library on direct response radio go to:
http://www.strategicmediainc.com/radio-advertising-articles/
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