Trump uses revolution RM to optimize rates, manage increased demand for three properties and 2,900 rooms.
Atlanta, GA (PRWEB) June 21, 2007 -- The Rainmaker Group, the world leader in automated revenue management software and services to the casino hotel and multi-family housing industries for total property profitability, announced today that Trump Entertainment Resorts has implemented Rainmaker's revolution SM Product Suite of revenue management modules in all three of its gaming resorts in Atlantic City. The revolution Product Suite considers all important revenue streams at client properties to maximize profitability for gaming properties and hotel groups.
& quot;Trump Entertainment Resorts is using the revolution suite in its Atlantic City properties to optimize revenue and maximize the benefits of increased demand as a result of the physical and marketing enhancements at our properties," said Dan Skodol, Director of Revenue Management - Atlantic City for Trump Entertainment Resorts. "The Rainmaker system assists in setting room rates and comp hurdles based on a comprehensive profile of each guest. This enables us to increase profitability by recommending optimal room values for each segment."
The three Trump properties utilizing the revolution Product Suite are the Trump Taj Mahal, the Trump Plaza and the Trump Marina currently comprising a total of nearly 3,000 rooms.
Tammy Farley, principal of The Rainmaker Group, said, "Trump Entertainment Resorts' large gaming properties are perfectly suited to gain maximum benefit from the revolution Product Suite. Revenue management is becoming a key part of Trump's focus to boosting profitability for its Atlantic City operation. Trump understands the importance of basing room values on total guest value and we will be working closely with them in the future as they open their new 800-room hotel tower at The Trump Taj Mahal." Farley stated that revenue management is a way of doing business, not a computer system, and Rainmaker enables casino hotels to increase profitability through availability positioning based on each customer segment's minimum acceptable value.
"Trump Entertainment Resorts currently operates one quarter of all the hotel rooms in Atlantic City," said Skodol. "Optimizing the revenue generated by those rooms is essential, which is why we are utilizing the revolution system. The Rainmaker team's solid understanding of the gaming business ensures the most effective system implementation, both from a technical and business process point of view."
About Rainmaker Group
The Rainmaker Group is a software and services company that provides revenue management for over one-half million units in the casino/gaming, multi-family housing and other industries. Rainmaker implements and supports the revolution product suite, which maximizes total property profitability for operators of casino hotels and other hospitality enterprises. The company enables clients to identify and maintain availability for their most profitable revenue sources through revenue management implementations. The Rainmaker Group helps casino hotels increase profitability through the accurate, instantaneous ability to determine the minimum acceptable value of each guest. This increases client profitability by securing the most profitable customers while developing more effective business processes. Hospitality clients include Boyd Gaming, Harrah's Entertainment, Omni Hotels, MGM MIRAGE, Trump Entertainment Resorts and other leading hotel companies.
The Rainmaker Group also provides the revolution LRO SM profit optimization solution that enables multi-family housing operators to maximize revenue from apartment leases. revolution LRO lease rate improvement results have been reviewed and validated by independent accounting firms. For over five years revolution LRO has delivered optimized leasing rates to the largest operators in the industry including Archstone-Smith, Equity Residential, Post Properties, Simpson Housing, Mid-America Apartment Communities and a number of other leading multifamily housing companies.
About Trump Entertainment Resorts
Trump Entertainment Resorts, Inc. is a leading gaming company that owns and operates three properties. The Company's properties include Trump Taj Mahal Casino Resort and Trump Plaza Hotel and Casino, located on the Boardwalk in Atlantic City, New Jersey, and Trump Marina Hotel Casino, located in Atlantic City's Marina District. The Company is the sole vehicle through which Donald J. Trump, the Company's Chairman and largest stockholder, conducts gaming activities and is separate and distinct from Mr. Trump's real estate and other holdings. For more information, please visit www.trumpcasinos.com.
The Rainmaker Group
Tammy Farley
5755 North Point Parkway
Suite 77
Alpharetta, GA 30022
Phone: 678-578-5777
Email: sales @ letitrain.com
http://www.letitrain.com
Trump Entertainment Resorts
Tom Hickey
Director of Corporate Communications
Trump Entertainment Resorts, Inc.
(609) 441-6819
http://www.trumpcasinos.com
Media Contact:
Julie Keyser-Squires, APR
Softscribe Inc.
Julie @ softscribeinc.com
(404)256-5512
http://www.softscribeinc.com
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