Driven by rising health consciousness amongst the female population, and advent of innovative and technologically superior products, the global market for feminine hygiene products is poised to cross $13 billion by 2010. Changing lifestyles and rising awareness levels contribute to the enhanced demand for feminine hygiene products in developing regions.
San Jose, California (PRWEB) April 16, 2008 -- Worldwide feminine hygiene products market is fraught with intense competition, innovation, and rising consumer health concerns. The toughest challenge encountered by manufacturers is that of keeping pace with customers' ever-changing lifestyles, attitudes, and ideas. Given the growing number of aging brand loyal baby boomers entering menopause, manufacturers in the industry are now targeting the younger generation, particularly the teenagers.
Another factor that is expected to benefit the industry is the increasing adoption of physically active lifestyles among women. With active adolescents and working young women sporting figure-hugging dresses, swimsuits and spandex outfits, the use of innovative tampons and ultra thin sanitary pads is expected to gain preference as protection products.
The United States, Europe, and Asia-Pacific collectively account for 80% of the feminine hygiene products market, as stated by Global Industry Analysts, Inc. Asia-Pacific, with a vast population base and relatively untapped market, is projected to be the fastest growing region over the period 2001-2010. Sales from sanitary pads in the United States are estimated at $1.3 billion for 2008. Driven by technology innovation and greater user safety, sanitary pads have emerged as a popular feminine protection product worldwide. The consistent consumption trend is further benefited by technological innovations that have made sanitary pads thinner, smaller, lighter, and highly absorptive.
Tampons are used extensively in the developed regions of the world that include United States, Western Europe and Canada. Recurrence of TSS cases in recent years has affected tampon sales, with women shifting to alternatives such as sanitary pads. Faced with issues related to adverse health and environmental affects, the European tampons market is expected to grow at a modest pace to reach $1.1 billion by 2010. The use of tampons in Asia-Pacific, Africa, and Eastern Europe is restricted due to cultural and cost factors.
Worldwide feminine hygiene products market is characterized by mature conditions, which has intensified competition in the market. Major players profiled in the report include Procter & Gamble, Johnson & Johnson, Kimberly-Clark, SCA, Lil-lets Group, Playtex Products, Unicharm, and Kao Corporation.
The report titled "Feminine Hygiene Products: A Global Strategic Business Report" published by Global Industry Analysts, Inc., analyzes the market over the 2001-2015 period, while the historic analytics provide an overview of the industry's performance in the past (1991-2000). The report also focuses on the advent of innovative technologies, in the form of improved material and convenience offering products, which are expected to boost market prospects.
For more details of this research report please visit http://www.strategyr.com/Feminine_Hygiene_Products_Market_Report.asp.
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs over 700 people worldwide and publishes more than 880 full-scale research reports each year. Additionally, the company also offers a range of over 60,000 smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.
Global Industry Analysts, Inc.
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