The Search Engine Marketing Professional Organization (SEMPO) announced today that it has launched its first survey designed to estimate the size of European corporate spending on search engine marketing activities and to document key SEM trends in Europe. SEMPO, a global non-profit professional association, represents the common interests of 500 search engine vendors and professionals from over 20 countries worldwide.
The Search Engine Marketing Professional Organization (SEMPO) announced
today that it has launched its first survey designed to estimate the
size of European corporate spending on search engine marketing
activities and to document key SEM trends in Europe. SEMPO, a global
non-profit professional association, represents the common interests of
500 search engine vendors and professionals from over 20 countries
worldwide.
SEMPO welcomes and encourages participation in the survey by all
qualified parties, including search engine marketing agencies, corporate
webmasters, in-house marketing professionals and affiliate program
marketers. The survey is available for European search marketing
professionals in French, English, Italian, Spanish and German.
The Survey is now live on the SEMPO web site at:
JupiterResearch SEMPO Survey – French http://www.insightexpress.com/s/Jupi111346
JupiterResearch SEMPO Survey – English http://www.insightexpress.com/s/Jupi110583
JupiterResearch SEMPO Survey – Italian http://www.insightexpress.com/s/Jupi111347
JupiterResearch SEMPO Survey – Spanish http://www.insightexpress.com/s/Jupi111350
JupiterResearch SEMPO Survey – German http://www.insightexpress.com/s/Jupi111349
European search marketers are encouraged to complete the survey by
Friday, January 26, 2007. Survey results will be available via the SEMPO
website.
The research project is being coordinated by SEMPO’s
European Workgroup and is being conducted by JupiterKagan Research.
SEMPO plans to release the European market survey results at search
marketing and advertising industry events in the second quarter of 2007.
“SEMPO’s European
Working Group has been asking for the market data for years, so SEMPO
was happy to make this a key research initiative for 2007,”
said SEMPO Chairperson Gord Hotchkiss. “We see
this as being the first step in establishing SEMPO as the source of
information on the search marketing industry in Europe, as we’ve
done in North America through our annual State of the Search Market
Survey.”
"Given the depth and ongoing growth of our membership base in Europe,
SEMPO is in a unique position for fielding this benchmark survey,”
said SEMPO Europe Working Group Chair, Mauro Lupi. “We
have a lot of enthusiasm and support for the project from European
members and partners. We expect the survey will further empower our
members within their companies and the industry.”
About the Search Engine Marketing Professional Organization (SEMPO)
SEMPO is a global non-profit organization serving the search engine
marketing industry and marketing professionals engaged in it. Its
purpose is to provide a foundation for industry growth through building
stronger relationships, fostering awareness, providing education,
promoting the industry, generating research, and creating a better
understanding of search and its role in marketing. SEMPO represents the
common interests of more than 500 companies and consultants worldwide
and provides them with a voice in the marketplace. SEMPO's education and
outreach initiatives are sponsored in part by Microsoft, Yahoo!, Google,
Verizon Superpages.com, Atlas, and Search Engine Strategies. For more
information, or to join the organization, please visit http://www.SEMPO.org.
About Jupiter Kagan
JupiterKagan, Inc. is a major provider of research, consulting and
thought leadership in the areas of media, telecommunications, the
Internet and emerging consumer technologies.
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