PRWeb pulls back the curtain to reveal Search Engine Optimation Wizard. Social media connections enhanced with intelligent guide. Improved PR results follow.
Ferndale, WA (PRWEB) June 28, 2006 -- PRWeb, the leader in search engine optimized and direct-to-consumer social media press release distribution, today announced the beta launch of SEO Wizard, exposing a feature historically used by PRWeb’s editorial and optimization staff and now available to all users. The Wizard complements the many unique search engine optimization technologies already available to PRWeb members.
The SEO Wizard will guide members in structuring their press releases in a way that will give them optimal results within news and search engines. The idea of search engine optimization, or increasing a company's value in search engines by using specific keywords, has gained popularity in recent years. PRWeb's SEO Wizard quantifies keyword traffic, so users can focus on the keywords that are popular search terms and valuable to their PR and marketing campaigns.
"Our integrated media platform has leveraged this technology since day one, and now we’ve brought it forward to give our users full access to these powerful tools," said Al Castle, PRWeb's Chief Information Officer. "Many of the players in the PR industry claim to provide SEO innovations. On investigation, users often discover more buzzwords than real working technology solutions. Not here. We expect that providing our clients even more access to our SEO technology will guide them to even better performing PR."
SEO Wizard's computer algorithm analyzes the keyword structure within press releases and provides users with reports that guide them in refining their press releases using the best keywords and phrases. These guides use keyword density analysis based on leading search engine technologies. We then provide related terms and phrases that users can substitute for higher performing results.
SEO Wizard also evaluates key elements such as anchor tags and hyperlinks, adding search engine value to each unique component of the client’s press release. Combined with PRWeb’s existing SEO platform, the results are a superior, higher performing press release that truly improve online visibility of the final product.
"SEO Wizard is fully integrated into our already optimized press release distribution platform. The combined toolset enhances the SEO platform we have been building since 1997. By seamlessly integrating it into our services, members don't have to use third party technologies or services to optimize their press releases, allowing them to remain focused on the process of building a more powerful PR campaign," commented David McInnis, CEO and founder of PRWeb.
McInnis continues: “There's an interesting element of PR and social media many companies miss: Search Relevance. Our new SEO Wizard helps accelerate social connectivity by putting the most valuable search terms right where they make the most sense to the search engines. We then broadcast this refined media over as broad a swath of the Internet as you need. It's embedded in the DNA of the PRWeb platform, for every media we support. We believe this proactive social media is much more effective than more passive media that requires knowledge or luck to discover.”
In its beta launch, SEO Wizard will be available on request to members who have purchased a distribution package of at least $80. To make a request, please e-mail seobeta(at)emediawire.com.
About PRWeb International, Inc.
PRWeb, the Online Visibility Company™, is recognized as the Internet's leading online news and press release distribution service worldwide. Since 1997, PRWeb has been changing the way businesses, marketing departments and public relations firms think about press releases. While press releases were a tool once used exclusively for communicating with the media, PRWeb was the first company to develop a distribution strategy around direct-to-consumer communication. PRWeb is also the first company to build and offer a search engine optimized platform for press release distribution. For more information, visit PRWeb's corporate site at http://www.prweb-inc.com.
Contacts:
David McInnis
Founder & CEO
PRWeb
360-312-0892
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Trackbacks/Comments Received
Optimizing Wizard, Podcast Press Release & Google, Oh my!
from straightupsearch on Jul 3, 2006
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I recently used PRWeb for the wire distribution of a press release about Oneupweb’s new podcast white paper, Consider Podcasting. (It went well, as expected; thank you for asking.) But today, I was able to use the beta version of PRWeb’s new Optimizing Wizard to review my release’s keywords and talk with one of their techs on how it works. I found it to be a good tool in general and thought I’d share my thoughts. So, we’re off to see the Wizard … (sorry I couldn’t help myself.) The Wizard provides you with PRWeb’s algorithm on keyword density. Now...
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Optimising press releases for search engines
from Public Relations India|Open Source PR on Jun 29, 2006
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Why is the surge in internet search engines technologies so relevant to public relations? I think it is because these technologies and PR both are about information management. The difference might be that while search engines work for the information seeker, PR works for the information provider. So if you know how to utilise both strengths, you get a lethal combination.
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Think » Blog Archive » Evolution Continues
from hoover.prblogs.org on Jun 29, 2006
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Search Optimized Press Releases
from blog.v7n.com on Jun 28, 2006
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PRWeb have just released a tool called
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FKCBlog » Blog Archive » New Search Engine Optimization Tool — For Press Releases!
from farrellkramer.com on Jun 28, 2006
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We've talked about this before. But an
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PRWeb Launches SEO Wizard
from WebMetricsGuru on Jun 28, 2006
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I guess it was just a matter of time till online Press Releases get SEO Optimized for you. Well, according to Online Marketing Blog, you now can Optimize your Press Release as your creating it. Lee Odden has a couple...
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The Lazy SEO » SEO Wizard Revealed at PRWeb
from lazyseo.com on Jun 28, 2006
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Looks like PR Web is trying to be the top press release distribution site for the SEO crowd.
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PRWeb Launches SEO Wizard » Online Marketing Blog
from www.toprankblog.com on Jun 28, 2006
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PRWeb has
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