Seventh Generation, the country's leading supplier of environmentally safe household products, has unveiled a new web destination chock full of fresh interactive features and ways for consumers in every shade of green to get fun freebies, green goodies, and all the news and information they need to create a healthier home and a better world for their families.
BURLINGTON, Vt. (Business Wire EON) April 1, 2008 --
Seventh Generation, the country’s leading
supplier of environmentally
safe household products, has unveiled a new web destination chock
full of fresh interactive features and ways for consumers in every shade
of green to get fun freebies, green goodies, and all the news and
information they need to create a healthier home and a better world for
their families.
It starts with citizenship in the Seventh Generation Nation, the company’s
new consumer loyalty program. Environmental wayfarers, ecological
activists, global villagers, and earth-friendly natives of all kinds are
invited to sign up and enjoy a healthy shower of coupons and other
company bounty, including:
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A personal profile at SeventhGeneration.com that lets members exchange
tips about green
living
-
Access to the site’s new Forums, where
virtual gatherings of like-minded folk are always happening
-
The ability to ask Scienceman, the company’s
own toxicological guru, questions about consumer chemicals, household
products, healthy homemaking strategies, and related issues
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The chance to review Seventh Generation products and help develop new
products
This new online community promises to be an eco-epicenter for
enviro-sharing and other important things. In addition to the Seventh
Generation Nation, visitors will find all the product information they
could ever need, a slew of company news, an online information goldmine
packed with non-toxic lifestyle advice on how to create safer homes, and
two blogs offering news and commentary about current environmental
issues and related subjects.
At the Inspired Protagonist, company president Jeffrey Hollender will
opine on corporate
responsibility and sustainability and serve up his experienced
perspective on related issues of the day. Meanwhile, at the new 7Gen
Blog, consumers and company staff will share ideas, thoughts, and
information about healthy living and ecological sanity.
“The new site is the result of a year-long
effort by our entire company,” says Hollender. “All
that’s missing are the voices of our
customers, which have always been our secret ingredient. As they add
their participation to the online mix we’ve
created, we’ll harness the full potential of
the internet to create community and promote much needed change.”
About Seventh Generation
Seventh Generation is committed to being the most trusted brand of
household and personal-care
products for your living home. Our products are healthy and safe for
the air, the surfaces, the fabrics, the pets, and the people within your
home — and for the community and environment
outside of it.
For information on Seventh Generation cleaning, paper, baby, and
feminine personal care products, to find store locations, and see all of
the new website features visit www.seventhgeneration.com.
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