Today SVP Worldwide and Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) announced a long-term endorsement by Martha Stewart of SVP's sewing machine lines under the SINGER(R), HUSQVARNA VIKING(R), and PFAFF(R) brands. Don Fletcher, CEO of SVP Worldwide, and Martha Stewart, Founder of MSLO, appeared together on the Emmy Award-winning The Martha Stewart Show to celebrate the agreement.
NEW YORK (BusinessWire EON) April 3, 2007 --
Today SVP Worldwide and Martha Stewart Living Omnimedia, Inc. (NYSE:
MSO) announced a long-term endorsement by Martha Stewart of SVP’s
sewing machine lines under the SINGER®,
HUSQVARNA VIKING®, and PFAFF®
brands. Don Fletcher, CEO of SVP Worldwide, and Martha Stewart, Founder
of MSLO, appeared together on the Emmy Award-winning The Martha
Stewart Show to celebrate the agreement.
“My mother taught me the basics of sewing at a
young age and I have had Singer sewing machines in my home since I was a
girl. I used them to make many of my clothes in high school and college
and I even sewed my wedding dress,” stated
Martha Stewart. “Sewing is a wonderfully
useful skill. It enables anyone to create beautiful and functional
projects or even enhance something as basic as a paper gift bag. I’m
delighted that sewing is enjoying a national renaissance since I know
very well the pride and pleasure that can be derived from this rewarding
pursuit.”
From the fashion savvy to the crafts enthusiast, sewing is back in
vogue. According to the Home Sewing Association, there are approximately
35 million sewing hobbyists in the U.S., up from about 30 million in
2000. The resurgence of sewing is providing individuals of all ages and
backgrounds with exciting opportunities to create and personalize
quilting, crafting, fashion sewing and home décor
projects and to embellish readymade items.
“Martha Stewart’s
long-term endorsement of the SINGER, HUSQVARNA VIKING, and PFAFF brand
lines is confirmation of the company’s
success in designing, producing and providing easy-to-use sewing
machines,” said Don Fletcher. “Martha
brings extensive experience and a passion for sewing to our newly formed
relationship. Our shared vision to inspire the sewer and elevate
creativity will provide endless possibilities for sewers.”
The most extensive consumer research ever conducted in the history of
SINGER, HUSQVARNA VIKING, and PFAFF for the past two years shows that
prospective and beginning sewers are looking for a sewing mentor. A
former fashion model-turned-entrepreneur, Martha Stewart is widely
recognized as the leading how-to expert in all areas relating to the
home, including crafts. Sewing enthusiasts of every skill level will
benefit from the ideas, patterns, projects and templates featured in the
company’s family of magazines—including
Martha Stewart Living, Blueprint, and Martha Stewart
Weddings. They are also able to easily access extensive sewing
content and patterns at www.MarthaStewart.com/sewing
(http:www.marthastewart.com/sewing). In addition, sewing projects are
regularly featured on The Martha Stewart Show, a nationally
syndicated daily television show distributed by NBC Universal and
carried by leading broadcast TV stations.
“The largest sewing machine company in the
world, which manufactures SINGER, HUSQVARNA VIKING, and PFAFF machines,
makes home sewing a creative outlet for homemakers and crafters,”
noted Martha. “I have used many of these
excellent machines in my home and at work and in the television studio
for years for all my sewing projects. They are also the machines of
choice among MSLO’s team of crafts experts
and stylists. Whether you are a beginner or an accomplished seamstress,
you’ll be able to find the right machine to
fit your particular needs.”
Since 1851 SINGER sewing machines have opened the door of sewing to the
world. The simplicity of using a SINGER sewing machine gives the
beginning sewer an easy-to-use, reliable, affordable and great looking
product. The recently announced SINGER®
INSPIRATION™ line was created from the most
extensive consumer research ever conducted by SINGER.
HUSQVARNA VIKING premium sewing machines have been produced using the
world-renowned Swedish design since 1872. The tradition of innovation
and fine craftsmanship that has always been associated with HUSQVARNA
VIKING sewing machines continues today in the recently announced SAPPHIRE™
brand line.
PFAFF sewing machines, with over 140 years of development and German
sewing heritage, deliver the industry’s
premier precision machines. Sewers worldwide can easily create and
personalize their projects using PFAFF’s
innovative machines and supreme sewing technology as found in the
creative™ 2170 sewing and embroidery machine.
About SVP Worldwide®
SVP Worldwide, a global company headquartered in Hamilton, Bermuda and
doing business through its affiliated companies in over 190 countries,
specializes in the design, manufacture and sale of high quality
household sewing machines and related products under the SINGER,
HUSQVARNA VIKING, and PFAFF brand names. For more information about the
Company and the company’s brands view the
following websites: www.svpworldwide.com,
www.singerco.com, www.pfaff.com,
and www.husqvarnaviking.com.
About Martha Stewart Living Omnimedia,
Inc.®
Martha Stewart Living Omnimedia, Inc. (MSLO) is a leading provider of
original "how-to" information, inspiring and engaging consumers with
unique lifestyle content and high-quality products. MSLO is organized
into four business segments: Publishing, Broadcasting, Merchandising,
and Internet. Martha Stewart Living Omnimedia, Inc. is listed on the New
York Stock Exchange under the ticker symbol MSO.
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