Today, SPF(R) announces its new online Internet Sun-Protection Superstore, (www.SunProtectionCenter.com), carrying a full range of sun-protective clothing and accessories for men, women and children. The new website features only the highest quality UV rated clothing and the most innovative sun protection accessories found anywhere on the web. This site also serves as an important information resource for tips, facts and reports on issues in sun protection.
MADISON, Wis. (BusinessWire EON) April 5, 2007 --
Today, SPF® announces its new online Internet
Sun-Protection Superstore, (www.SunProtectionCenter.com),
carrying a full range of sun-protective clothing and accessories for
men, women and children. The new website features only the highest
quality UV rated clothing and the most innovative sun protection
accessories found anywhere on the web. This site also serves as an
important information resource for tips, facts and reports on issues in
sun protection.
There is also an SPF blog where scientists, the medical community and
the public can view commentary on the latest information and technology
in sun protection as well as making their own comments and inquiries at www.UVindexblog.com
Seared into the American iconography by the likes of James Dean and
Marlon Brando, the cotton T-shirt has become the casual choice of
comfort for many millions of Americans. More than 1.5 billion T-shirts
are sold annually in the US (that’s just under
48 a second!), yet millions of Americans are unaware that these trusty
garments allow dangerous doses of UV through to their skin –
unknowingly increasing their chances of developing skin cancer.
A typical 100 % cotton T-shirt has a sun protection rating of only SPF
6, well below the recommended level of SPF 15. Developed by the Solar
Protective Factory, SPF®’s
T-shirts are made from 100% premium, breathable cotton and are the only
100% cotton shirts certified by independent laboratory tests to exceed
both AATCC and ASTM standards (the U.S testing and labeling
organizations) and earn a UV protection rating of UPF 40-50+, the
highest possible. This protection isn’t
fleeting either. The T-shirts must pass a full-spectrum UV test for both
UVA and UVB after being subjected to 40 home launderings and over
4 days of constant UV bombardment. No other countries’
testing standards can claim to be as rigorous or as thorough.
“Our SPF®
shirt looks like a T-shirt and feels like a T-shirt, but when it comes
to blocking the sun’s dangerous UV rays, it’s
more like a coat of armor,” says
SPF® co-founder, Terry Breese.
Less expensive than most of the ordinary cotton shirts sold by
brand-name clothing companies, while blocking over 97% of UV rays, these
SPF® T-shirts will revolutionize
sun-protection with affordability.
The United Nations has estimated that 60,000 people died worldwide last
year from overexposure to the sun. In America, one person dies every
hour, of every day from melanoma skin cancer. Over the last five years,
more than five million Americans have been diagnosed with skin cancer.
Most of the sun damage (80%) occurs before age 18. By wearing
sun-protective clothing, especially starting at a young age, it may now
be possible for hundreds of thousands of people to lower their risks of
developing skin cancer.
About Solar Protective Factory
The break-through technology that the Solar Protective Factory developed
in the early nineties that enabled many synthetic fabrics to block up to
99.9% of UVA and UVB led to NASA adopting SPF fabrics for their
sun-space suits for children. These protective suits allowed children
with severe UV allergies to go out in the sun safely for the first time
in their lives.
Products made from this family of UV protective fabrics are available as
Solarweave® and Solarknit®
in a wide variety of styles. Companies such as Nike®,
Reebok®, Liz Claiborne®
and Sportif® have used SPF®
fabrics for their apparel, headwear, swimwear, tents and umbrellas.
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