Attention Shrek fans: today marks the debut of "Ye Olde Shrek the Third Royal Tournament," three weeks before the release of the "Shrek the Third" movie, exclusively on AOL at http://shrek.aol.com. Parents and children can interact with Shrek, Fiona, Donkey, Puss in Boots and many other old and new characters, while having the chance to win valuable prizes. "Ye Olde Shrek the Third Royal Tournament" is a co-production of AOL, DreamWorks Animation and Mark Burnett Productions.
NEW YORK (BusinessWire EON) April 27, 2007 --
Attention Shrek fans: today marks the debut of “Ye
Olde Shrek the Third Royal Tournament,” three
weeks before the release of the “Shrek the
Third” movie, exclusively on AOL at http://shrek.aol.com.
Parents and children can interact with Shrek, Fiona, Donkey, Puss in
Boots and many other old and new characters, while having the chance to
win valuable prizes. “Ye Olde Shrek the Third
Royal Tournament” is a co-production of AOL,
DreamWorks Animation and Mark Burnett Productions.
Each day, players of “Ye Olde Shrek the Third
Royal Tournament” will face a new set of
challenges -- 25 games in all, over the course of the Tournament. Kids
and parents who play will have a chance to win exciting prizes, such as
plasma TVs, console systems, video games, hats, t-shirts and more. The
Tournament’s grand prize winner will receive
a trip for four to Hollywood, CA, where they will stay at Universal
Studios Hollywood and have a “behind-the-scenes”
exclusive DreamWorks experience.
“Shrek is one of the most successful animated
franchises of all time, and we are thrilled to partner with Mark Burnett
and DreamWorks Animation to launch an addictive and fun game based on
this fan favorite,” said Bill Wilson,
Executive Vice President of Programming, AOL. “AOL
is honored to offer this game to Shrek fans across the country as they
anxiously await the film’s third installment.”
“This unique and immersive on-line
environment allows fans of all ages to connect and interact with all of
their favorite Shrek characters and get to know our new cast of
characters from 'Shrek the Third,'” said
Jeffrey Katzenberg, CEO, DreamWorks Animation. "And on top of
that, they will have a chance to win some great prizes along the way.”
"We're excited to partner with AOL and my friend Jeffrey Katzenberg with
the creation of a revolutionary interactive gaming experience ‘Ye
Olde Shrek the Third Royal Tournament'," said Mark Burnett. "Parents and
children alike will have the opportunity to absorb the characters and
new plots before the movie even hits the theaters.”
“Ye Olde Shrek the Third Royal Tournament”
debuts with four challenges:
-
“Hillshire Farm Presents Dronkey
Breath” -- Help the Dronkey clear the
skies over Far Far Away of enchanted flying broomsticks launched by
Prince Charming.
-
“Eyeball Dropper”
– Shrek wants to make some delicious
eyeball soup and needs help organizing his eyeball jar.
-
“Damsels on the Lam”
– Prince Charming has taken over the castle
and the Princess needs your help to find an escape route.
-
“GingerWear”
– Gingy and his friends are getting ready
to go on a cruise and need fashion advice. It’s
the most delicious makeover ever!
Hillshire Farm, the premier meat brand of Sara Lee Food &
Beverage is one of the sponsors of “Ye Olde
Shrek the Third Royal Tournament.”
About Shrek the Third
When Shrek married Fiona, the last thing he had in mind was becoming the
next King. But when Shrek’s father-in-law,
King Harold, suddenly croaks, that is exactly what he faces. Unless
Shrek (with the help of his trusted companions Donkey and Puss In Boots)
can find a suitable King for Far Far Away, the ogre could be stuck with
the job. The most promising candidate, Fiona’s
cousin Artie, an underachieving Medieval high school slacker, proves to
be more of a challenge than they bargained for.
DreamWorks Animation S.K.G. Presents a PDI/DreamWorks Production,
DreamWorks “Shrek the Third,”
which is being distributed by Paramount Pictures. Directed by Chris
Miller, the film features the voice talents of Mike Myers, Eddie Murphy,
Cameron Diaz, Antonio Banderas, Rupert Everett, Justin Timberlake, Julie
Andrews, John Cleese, Eric Idle, Cheri Oteri, Amy Poehler, Maya Rudolph,
Amy Sedaris, John Krasinski and Ian McShane. The story is by Andrew
Adamson. The screenplay is by Jeffrey Price & Peter S. Seaman and Chris
Miller & Aron Warner. The film is produced by Aron Warner and
co-directed by Raman Hui. The executive producers are Andrew Adamson and
John H. Williams. This film is rated PG for some crude humor, suggestive
content and swashbuckling action.
About AOL
AOL is a global Web services company that operates some of the most
popular Web destinations, offers a comprehensive suite of free software
and services, runs the country's largest Internet access business, and
provides a full set of advertising solutions. A majority-owned
subsidiary of Time Warner Inc., AOL LLC is based in Dulles, Virginia.
AOL and its subsidiaries also have operations in Europe, Canada and
Asia. Learn more at AOL.com.
About DreamWorks Animation SKG
DreamWorks Animation SKG (NYSE:DWA) is devoted to producing high-quality
family entertainment through the use of computer-generated (CG)
animation. Utilizing world-class creative talent and state-of-the-art
technological capabilities, the company is committed to making two
computer-animated feature films a year that appeal to a broad
movie-going audience.
About Mark Burnett Productions
Mark Burnett Productions (MBP) is a leading production company in
content for both primetime television and the internet. MBP
revolutionized television with hits such as Survivor (CBS), The
Apprentice (NBC), The Contender (ESPN), Rock Star: INXS (CBS), the new
smash hit Are You Smarter Than a 5th Grader?
(FOX) and an upcoming co-production with Steven Spielberg and DreamWorks
Television, On the Lot (FOX). Other MBP future projects include: Pirate
Master (CBS) and the 2007 MTV Movie Awards (MTV) for which Mark Burnett
will serve as Executive Producer. Burnett also serves as the Executive
Producer of the syndicated daytime show "Martha." MBP recently partnered
with AOL on the highly successful interactive adventure Gold Rush, the
first-ever unscripted project to be produced exclusively for the
internet. MBP has established a scripted division and is developing
comedies and dramas for television as well as feature films. MBP also
successfully reintroduced product placement as an integral part of each
of its shows and has garnered a total of 46 Emmy nominations since 2001.
MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5387107
Trackback URL: http://www.prweb.com/pingpr.php/SGFsZi1aZXRhLU1hZ24tUHJvZi1NYWduLVplcm8=
|
