Effective Internet Marketing For Less Than the Cost of a Coffee A Day

Sesimi.com Launches New Affordable Online Marketing Service For Small and Medium Size Businesses.

Toronto, Ontario (PRWEB) July 23, 2008 -- Sesimi.com), a search engine optimization company specializing in online marketing for small business, today announced the launch of a new online business domain for small businesses. Sesimi.com configures, builds and hosts unique web pages that are optimized around proven key search terms and linked to key directories to ensure each small business is found by the major search engines by customers searching for products and services in their community. Optimized using the latest search engine optimization techniques each web page on the Sesimi.com domain is custom designed to be found online by customers searching for local products and services whether using a desktop, laptop, mobile phone or other mobile device.

"Consumer behaviour has really morphed over the past five years," says Sesimi.com co-founder and partner Barry Byers. "My background is in the Yellow Pages business. Except for pizzas, Chinese food and lawyers, we've seen a huge drop-off in the numbers of consumers who are looking for local goods and services in print directories. Unless you are getting all your business from foot traffic past your location, or unless you have a web page that gives you a digital storefront to attract new customers and keep your current customers from drifting to the competition, its going to be a struggle for local small business.

Right now, people are walking around with the new smart phones that tell search engines like Google where they are within 10 metres or so. If I punch 'BLT' into my iPhone, Google map downloads the top listings for delis and sandwich shops the closest of which will be just down the street or around the corner. Google even sends me the directions.

"People are not letting their fingers do the walking anymore," according to Byers, who has watched the importance and effectiveness of his clients' Yellow Page listings diminish. "People are now looking for the products and services they want online. Consumer numbers are telling us that the heart of e-commerce is not the struggle to sell goods and services online, it is the struggle to bring customers off the Internet and through your storefront. Studies show that for every $1 that consumers are spending online, they are spending $6 on goods and services they have first looked up online - and overwhelmingly those are local products and services, from your local restaurant to the independent clothing shop in the downtown core. People are 'Windows' shopping rather than window-shopping or turning to the phone book."

The new Sesimi.com domain site is a subscription-only service that hosts only one optimized local business profile per business category in each city or other geographic area it serves. "We don't want Sesimi.com clients competing for the same slice of the local market," Byers said. "Each Sesimi client should dominate the local search category for his or her business."

The Sesimi.com domain is now up and running with clients across the United States, Canada and the United Kingdom., at Sesimi.co.uk Each of the North American and UK domains feature the most advanced search engine optimization (SEO) techniques to ensure that each individual web page ranks on Google, Yahoo!, MSN and the other minor search engines, and each local business profile is built and linked back to the Internet in a manner that will ensure it can and will be found by new customers using local search and, increasingly, mobile search technology.

"Everything indicates that mobile search will be the future of mobile search marketing," says Michael Cloke, Sesimi.com's other founding partner. "Right now, people are walking around with the new smart phones that tell search engines like Google where they are within 10 metres or so. If I punch 'BLT' into my iPhone, Google map downloads the top listings for delis and sandwich shops the closest of which will be just down the street or around the corner. Google even sends me the directions."

Sesimi.com builds, designs and hosts individual optimized web pages on its site domain for $39.99 per month, and that covers the costs of building the mobile search-capable web page. More details and pricing features are available at Local Search Marketing where small business operators can sign up online for a domain web page in their local area.

For more information on local search or mobile search marketing contact an industry expert at http://www.searchenginesimi.com/mobile-search.php

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