Send Out Cards, an online greeting card customer contact and referral program, is now available from Paul Flood Marketing. Savvy entrepreneurs are using greeting cards to strengthen customer relationships and generate steady streams of referrals.
Fairfield, Ohio (PRWEB) July 16, 2007 -- Paul Flood Marketing announces the addition of Send Out Cards to its product offering. Send Out Cards is an online greeting card customer contact and referral program that simplifies and systematizes the process of building customer relationships. Clients simply login, select a theme, select a card and then write and send the custom greeting card from the comfort of their computer. There are more than 5,000 stock cards with different themes and artwork to choose from. Clients can even upload their own artwork for an extra-special touch.
"People are tired of being ignored by big-box companies after they make a purchase," says Paul Flood, small business marketing expert, consultant and president of Paul Flood Marketing. "A couple spends $5,000 on an entertainment system, returns the next day with questions and they get treated like strangers. To make matters worse, they read the Sunday paper and see a coupon for 10 percent off the purchase that can't be used on previous purchases. People recommend those they trust and like. The company that takes the time to bond with clients more often than not gets the referrals and repeat business."
Send Out Cards allows businesses to send personalized thank you cards with a custom handwriting font and signature the day a customer makes a purchase. Businesses can also include a special coupon for customers to redeem on their next purchase, or invite the client in for a customer-only preview. Paul Flood Marketing can also create a customized series of thank you notes, greeting cards and referral notes for businesses that need creative help or just lack the time to get it done.
Flood says that many business owners are reluctant to begin a regular customer contact program because they worry about the extra work. Send Out Cards fully automates sending gift cards. It includes online easy-to-use contact management software to create and manage the database and develop card campaigns. The cost of the custom greeting card, including postage, is less than $1, which is one-third to one-half the cost of a card at a store. It includes a first-class postage stamp, which is more personal, separates it from junk mail and increases the likelihood that it will be opened by the consumer.
"Smart businesses are recording client birthdays and anniversaries and sending personalized cards to recognize those special days," Flood says. "Customers are often surprised and usually feel good when they open the card and see that someone has taken the time to recognize them. For many, it may be the only card they get!"
According to Flood, three things are needed to build a strong referral system: a large network of contacts, development of a trusting relationship and a system that effectively manages the contacts and relationship. Flood explains that greeting cards and personal note programs are powerful and proven strategies for developing a steady stream of referrals because companies use the personal touch to keep themselves in front of their customers.
Flood cites Joe Girard as proof of the effectiveness of using greeting cards to develop referrals. He says, "Girard was a recognized master at building a powerful customer loyalty and referral program. Joe is listed in the Guinness Book of World Records for selling more retail cars on a one-to-one basis than anyone in the world for 12 consecutive years. Joe said all of his clients were repeat or referral and that his secret to success was his system of keeping in touch with prospects and clients by sending them unique greeting cards. At one point, he was sending out 16,000 cards per month!
"The bottom line is that many consumers believe service is dead and that businesses don't care about them. That doesn't have to be the case. The number of small businesses that are succeeding against big name competitors is impressive and growing. Consumers are hungry and searching for the business that not only claims to value their business but also has systems in place that prove how valuable it actually is."
For additional information and an online demonstration of the greeting card referral system, contact Paul Flood or visit www.paulfloodmarketing.com.
Paul Flood Marketing is a small business marketing consulting firm that helps small businesses dramatically increase sales and profits by implementing a non-traditional "Hidden-Assets" marketing system that focuses on creating and strengthening customer relationships and the value of each customer transaction.
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