Snap-On Smile (www.snaponsmile.com), the award-winning innovative dental products company focused on developing revolutionary new products that improve patients' lives, today announced that Adam Cotumaccio has been named President and Chief Executive Officer. Cotumaccio will oversee all aspects of the growing business including Business Development, Financing, Manufacturing and Operations, Sales & Marketing and Personnel and Staffing.
New York, NY (PRWEB) November 18, 2008 -- Snap-On Smile (www.snaponsmile.com), the award-winning innovative dental products company focused on developing revolutionary new products that improve patients' lives, today announced that Adam Cotumaccio has been named President and Chief Executive Officer. Cotumaccio will oversee all aspects of the growing business including Business Development, Financing, Manufacturing and Operations, Sales & Marketing and Personnel and Staffing.
Adam Cotumaccio, Pres & CEO Snap-On Smile
In the short time he has been on board, 39-year-old Cotumaccio has been responsible for assembling a new senior management team and has secured substantial private placement funding as well as negotiating a deal that will be launched in February 2009 with one of the largest medical and dental distributors in the world. He is responsible for increasing Snap-On Smile gross revenues 72% from September through October 2008.
According to Cotumaccio, "Snap-On Smile offers me the opportunity to bring everything I've learned across many disciplines and industries to an award-winning company that makes enormous contributions to people's lives. Increasing someone's self esteem and affording them the opportunity to happily smile, perhaps for the first time in their lives, is a genuinely priceless experience. The fact that we have the only product of its kind in the world that is uncommonly affordable, particularly at a time when people have to be very budget conscious, makes the Snap-On Smile® appliance an invaluable option for patients and their dentists. We win because everyone else does, and it's a big bonus that we feel great doing it."
Prior to joining Snap-On Smile, Adam was Chief Operating Officer of Group M ESP, a division of WPP North America where he led and managed the company. Before Group M ESP, Adam was co-founder and COO of The Leverage Group, winner of multiple industry awards for their cause marketing efforts including Adweek's Buzz Award, Cause Marketing Forum's Golden Halo, PR Week and Promo Magazine's PRO Award.
Along the way, Adam's impressive client list included Citi, Tribeca Film Festival, Jones Apparel Group, BP, LG Electronics, Bayer Healthcare, Genworth Financial, Timberland, National Geographic, PBS, Givenchy, Kraft, USA Luge Team, Lavalife, Sesame Workshop, GSK, Barilla, MetLife, Cadbury Schweppes, St. Jude's Children Research Hospital, Discovery Channel, Gallo Wines. Prior to The Leverage Group, Adam spent five years at Deloitte & Touche's management consulting arm, Deloitte Consulting. He was also a Senior Planner and Assistant Buyer for R.H. Macy and Lord & Taylor.
A devoted New Yorker, Adam has served on the Board of Directors for Landmark on Main Street, the only community center and theater of its kind in New York State, since 2006.
About Snap-On Smile:
Snap-On Smile is an innovative dental products company focused on developing revolutionary new products that improve patients' lives. The company's flagship product is Snap-On Smile®, a patented restorative dental appliance that transforms smiles in just two 20-minute visits that require no prepping, no injections and no adhesives. Its cutting-edge design is flexible, incredibly strong, and snaps right over a patient's natural teeth, making Snap-On Smile® ideal for solving a wide variety of short- and long-term clinical challenges. Snap-On Smile® is easily removable, completely reversible and is an excellent option for patients looking for a non-invasive, affordable approach to restorative and cosmetic dentistry. For more information visit: www.snaponsmile.com
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