The Sports Museum of America (SmA) today announced that Cisco(R) has been selected as the exclusive technology-solutions provider for the nation's first-ever all-sports experience, set to open in New York City in May 2008. This state-of-the-art facility will provide sports fans with a chance to interact with exhibits, memorabilia and artifacts donated by individual athletes, more than 50 partner associations, including Halls of Fame and museums, and private collectors. SmA will also give visitors a glimpse into how the "stadiums of the future" will improve the fan experience through the use of technology and the delivery of exciting new fan services.
NEW YORK (Business Wire EON) February 14, 2008 --
The Sports Museum of America (SmA) today announced that Cisco®
has been selected as the exclusive technology-solutions provider for the
nation’s first-ever all-sports experience, set
to open in New York City in May 2008. This state-of-the-art facility
will provide sports fans with a chance to interact with exhibits,
memorabilia and artifacts donated by individual athletes, more than 50
partner associations, including Halls of Fame and museums, and private
collectors. SmA will also give visitors a glimpse into how the “stadiums
of the future” will improve the fan experience
through the use of technology and the delivery of exciting new fan
services.
“Cisco is proud to be associated with this
one-of-a-kind experience as both organizations share a common passion
and commitment to sports and fan entertainment. Cisco will use the power
of our unique technology solutions to enhance the visitor experience in
the museum. Fans have a real association with their favorite teams, and
their experience can be more intimate, interactive and immersive when
Web 2.0 technology is applied in a complementary way,”
said Jeff Platon, vice president of marketing, Cisco Sports and
Entertainment Group.
Located in Lower Manhattan, the Sports Museum of America will showcase
the spirit of America through sports, including the inspiring stories
and heroes that resonate with fans of all ages. SmA will also be the new
permanent home of the Heisman
Trophy and the televised Heisman Award Presentation, as well as the
Billie Jean King International Women’s Sports
Center, which will include the first women's sports hall of fame.
“We chose Cisco for the Sports Museum of
America because of its superior technology solutions and industry
leadership. Cisco has demonstrated a strong commitment to sports and is
helping us create a unique experience for our visitors. We’ve
designed SmA for sports fans first and foremost, and ensuring that they
enjoy every moment of their visit and want to come back again is our
primary goal,” said John Urban, president of
the Sports Museum of America.
“The Sports Museum of America is a great
example of innovation as it seeks to ‘wow’
visitors using emerging technologies in fresh ways to educate and
entertain its visitors. All the SmA activities and experiences are
real-life examples of the power of the human network,”
said Marilyn Mersereau, senior vice president of corporate marketing for
Cisco.
The Sports Museum of America will use a wide variety of Cisco
technologies to enhance the visitor experience. Highlights include:
-
The “Stadium of the Future,”
presented by Cisco – This exhibit will
give visitors a sneak peek at the Cisco technologies that will make
the experience of the game more intimate, interactive and immersive
for fans, as well as provide new growth opportunities for teams and
leagues.
-
Interactive Sports Trivia Kiosks –
Multiple kiosks will be available throughout the Fan Culture Gallery,
offering visitors access to exciting content and interactive features,
such as trivia, statistics and game video on-demand.
-
Dynamic Digital Signage – High
definition digital signage displays will be used at the box office, in
the retail environment and throughout the museum. The displays will
show a variety of dynamic content, including live sports video,
ticketing information, special offers, sports facts and SmA updates in
real-time. The displays will also show custom messaging about various
exhibits, providing relevant information to fans throughout their
visit, and creating showcases for exhibit sponsors.
-
Cisco TelePresence Experience – This
immersive video technology uses high-definition video and high-quality
audio to create virtual “in-person”
experiences over the network. Using Cisco TelePresence, visiting fans
can meet face-to-face with star athletes and sports celebrities, as
well as participate in roundtable discussions. SmA can also utilize
this technology to host events incorporating industry experts, coaches
and sports leaders from around the world.
-
Social Networking – Since fans are
everywhere, SmA plans to offer an online community through its Web
site, using Cisco’s new entertainment
operating system. Sports fans around the globe can join like-minded
fans to discuss top stories, chat with athletes and speak their mind
about their favorite sports.
In addition, SmA plans to add other emerging and advanced technologies
from Cisco over time, in order to continue to enhance the museum
experience for fans, families, its corporate customers, educators and
the media.
About Cisco Systems
Cisco, (NASDAQ: CSCO), is the worldwide leader in networking that
transforms how people connect, communicate and collaborate. Information
about Cisco can be found at http://www.cisco.com.
For ongoing news, please go to http://newsroom.cisco.com.
About the Sports Museum of America
The Sports Museum of America (SmA) is the nation's first and only
all-sports experience richly showcasing the history, grandeur and
significance of sports in American culture. Created in exclusive
partnership with over 50 single-sport Halls of Fame, National Governing
Bodies and other sports organizations across North America, SmA features
amazing state-of-the-art interactive technologies, dramatic original
films and an iconic collection of sports memorabilia. SmA will also be
home to the legendary Heisman Trophy (and annual televised presentation)
and the Billie Jean King International Women's Sports Center, inclusive
of the first hall of fame devoted exclusively to female athletes and
coaches. Located in New York City at 26 Broadway (next to the "Charging
Bull" and footsteps from the Statue of Liberty Ferry), the Sports Museum
of America will open in May 2008. http://www.sportsmuseum.com/.
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