New Ratings System Helps Investors Looking for An Edge in the Stock Market

For savvy investors who are constantly looking for new ways to help them support investment decisions, the debut of the Investor Awareness Index, www.InvestorAwarenessIndex.com , may be a welcome addition to the investor toolbox. The new ratings system helps investors gauge how much a public company is doing to create awareness of its stock in the investment world. Investors are particularly interested in how involved a company is in building awareness of its stock because increased awareness can benefit investors and shareholders, as the shareholder base can grow and liquidity can increase.

Investors and shareholders obviously care about how much a company is doing to create awareness and grow its shareholder base. Using the strategies, initiatives, and activities we have included in our Index, we are providing investors with a score that reflects how involved each company is in reaching out to the investment community

Los Angeles, CA (PRWEB) October 23, 2007 -- For savvy investors who are constantly looking for new ways to help them support investment decisions, the debut of the Investor Awareness Index, www.InvestorAwarenessIndex.com, may be a welcome addition to the investor toolbox. The new ratings system helps investors gauge how much a public company is doing to create awareness of its stock in the investment world. Investors are particularly interested in how involved a company is in building awareness of its stock because increased awareness can benefit investors and shareholders, as the shareholder base can grow and liquidity and valuation can increase.

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Users can search company scores for free by entering a trading symbol or name at www.InvestorAwarenessIndex.com. Public companies may request a free score by registering and providing answers to The Index's Questionnaire.    

Each company's score (0-to-10) results from the combined weighting of various activities and initiatives in which a company is engaged. A higher score indicates to investors that a company is engaged in many or most of the awareness enhancing activities that comprise The Index's scoring. A lower score conveys that a company is involved in only a few of the activities. Investors can use the ratings as an investment tool to help support investment decisions.

The Index takes into account numerous activities and initiatives that can be used to create awareness of a company and its stock, such as investor relations representation by an IR firm and/or company employee whose specific role is to perform investor outreach and other investor relations activities, Web 2.0 initiatives that enhance company content distribution, and media coverage, among many others. Details about the Investor Awareness Index's scoring can be found on the site.

"Investors and shareholders obviously care about how much a company is doing to create awareness and grow its shareholder base. Using the strategies, initiatives, and activities we have included in our Index, we are providing investors with a score that reflects how involved each company is in reaching out to the investment community," stated Mr. Paul Marino, President, Investor Awareness Index, Inc.

The Investor Awareness Index was founded on the fact that investor awareness is critically important to a public company's stock, as awareness can promote understanding of a company, lead to more potential investors, help generate liquidity, and create a healthier stock.

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