SUBWAY(R) Restaurants found in a survey released today that although the Big Game ranks as the year's third highest day of overeating, nearly nine in 10 Americans (84%) would consider eating healthier options during the Big Game. This result is especially appealing to those hosting Big Game parties in 'The Big Apple' and 'Beantown,' which are both well known for hosting big-appetite events.
MILFORD, Conn. (Business Wire EON) January 24, 2008 --
SUBWAY® Restaurants
found in a survey released today that although the Big Game ranks as the
year’s third highest day of overeating, nearly
nine in 10 Americans (84%) would consider eating healthier options
during the Big Game. This result is especially appealing to those
hosting Big Game parties in ‘The Big Apple’
and ‘Beantown,’
which are both well known for hosting big-appetite events.
SUBWAY® Restaurants, which has long been
committed to promoting “better-for-you”
meal options among both children and adults, conducted an Omnibus survey
of more than 1,000 Americans regarding their Game Day snack consumption
habits and learned they overeat the most during the Big Game (27%)—trailing
only Thanksgiving (85%) and Christmas (61%). More than half surveyed
(59%) admitted to overeating during the Big Game and reported gorging
themselves on nachos, fried chicken, chicken wings, pizza and other
generic “junk food.”
The findings present a potential win for SUBWAY®
Restaurants, which launched SUBWAY FRESH FIT™
menus for adults and children early last year, to provide Americans with
healthier Game Day dining options. The menus, designed to offer
better-for-you, on-the-go meal options to complement active lifestyles,
consist of low-fat sandwiches and “fit”
sides and beverages, such as apples, raisins, and yogurt.
“Our locations nationwide offer convenient
catering service that is ideal for any party,”
said of Tony Pace, Chief Marketing Officer of the Subway Franchisee
Advertising Fund Trust. “Our delicious and
satisfying FRESH FIT™ subs can help Game Day
fans cut down on post-game regrets—regardless
of whether their team wins or loses.”
SUBWAY Restaurants Super Bowl Survey
Methodology
An Omnibus survey conducted a telephone survey on behalf of SUBWAY®
Restaurants of a nationally representative probability sample of
households; 1,090 interviews were completed among adults ages 18+ (53
percent female, 47 percent male). Interviewing took place January 7-9,
2008.
About the SUBWAY FRESH FIT™ Menu
The adult meal consists of a choice of a 6”
sandwich with 6 grams of fat or less, Diet Coke, water or 1% low fat
Shamrock Farms milk, and a choice of apples, raisins, Dannon®
All Natural Yogurt or Baked! LAY’S potato
chips.
The kid’s meal, developed to fit into the
American Heart Association’s approach to a
healthy lifestyle, comprises of a choice of a low-fat 4”
sub, 1% low fat white milk or 100% fruit juice, and a choice of apples
or raisins.
All of the SUBWAY FRESH FIT™ meals are based
on sensible serving sizes, low in total fat, saturated fat and
cholesterol, and are rich in essential nutrients such as vitamin C,
calcium and iron. All meals contain at least 20% of the Daily Value for
fiber.
About SUBWAY®
Restaurants
The SUBWAY®
restaurant chain is the world’s largest
submarine sandwich franchise, with more than 28,000 locations in 86
countries. In 2002, the SUBWAY®
chain surpassed McDonald’s in the number of
restaurants open in the United States and Canada. Headquartered in
Milford, Conn., the SUBWAY®
restaurant chain was co-founded by Fred DeLuca and Dr. Peter Buck in
1965. That partnership marked the beginning of a remarkable journey –
one that made it possible for thousands of individuals to build and
succeed in their own business. The SUBWAY®
chain was named the number one franchise opportunity in all categories
by Entrepreneur magazine in its Annual Franchise 500 Ranking for 2007 –
for the 15th time in 20 years. For more information about the SUBWAY®
restaurant chain, visit www.subway.com.
SUBWAY® is a
registered trademark of Doctor’s Associates
Inc.
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