NovaWhite Pte Ltd, a leader in home tooth whitening, has just released the sensational new report: 'Little White Lies: False Tooth Whitening Claims Exposed'. The new report takes 23 myths of the Home Tooth Whitening Industry and destroys them. Myths like, 'Tooth bleaching is harmful to the teeth and gums' and, 'the best thing to do for tooth whitening is to go to your dentist', are carefully taken apart and shown to be what they really are: myths. And the best part about the report is that it is free to consumers who want to make an educated decision on whitening their teeth.
Singapore (PRWEB) May 9, 2007 -- The fully revamped, myth busting report 'Little White Lies: False Tooth Whitening Claims Exposed' has just been released by NovaWhite Pte Ltd, a forerunner in innovative Tooth Whitening solutions. The report explodes 23 different myths by carefully pointing out their errors. The report leads to the conclusion that Home Tooth Whitening Kits can be the best solution for stained teeth. Download the report from http://novawhite.com/to/littlewhitelies-1.
'Little White Lies' couldn't have come out at a more appropriate time as the home tooth whitening industry has under gone explosive growth. "The Industry, last year, turned over $1.4 billion in the US in over the counter tooth whitening products alone," said Belinda Sinclair, NovaWhite's VP Operations. "And now, according to the American Academy of Cosmetic Dentistry, Tooth Whitening has become their most requested procedure, in the United States."
'Little White Lies' takes each of the 23 myths like, 'Tooth Bleaching is harmful to the teeth and gums', and explains why they are incorrect. For instance, in this case, it explains that studies evaluating carbamide peroxide whiteners show little or no adverse consequences on the enamel surfaces of teeth, microhardness, or mineral content of tooth structure. The report goes on to explain that acidic drinks such as soft drinks and fruit juices are generally worse for your teeth than whitening products.
'Little White Lies: False Tooth Whitening Claims Exposed' goes on to take the other 22 myths in the same sort of way. For instance, the myth that 'the best thing to do for teeth whitening is to go to your dentist' is broken down. Not because it is bad to go to the dentist, but because tooth whitening costs are so much lower with at-home tooth bleaching kits and, the results are much the same.
And the myth that 'custom whitening trays aren't that important' is turned on its head. Rather, the truth is shown to be that 'custom trays are extremely important because they bleach the teeth faster and more consistently while saving you money and preventing gingival irritation.'
"The report is written in easy to understand language, not professional jargon, so it's clear to all," said Belinda Sinclair. "It makes extremely important reading for all those who want to find out more before they invest in a tooth whitening solution. And it helps consumers avoid being taken in by some of the less scrupulous members of the home tooth whitening industry."
Consumers, to be safe from being duped can download the Free report 'Little White Lies: Tooth Whitening Lies Exposed' from http://novawhite.com/to/littlewhitelies-1.
About NovaWhite
NovaWhite Pte Ltd is a professional tooth whitening service that engages in state-of-the-art innovations in tooth bleaching treatment delivery. NovaWhite has developed an infrastructure built on long-standing relationships with dental health care professionals, dental laboratories, dental supply companies, and experts in computer technology and delivery systems around the world. Through these partnerships, NovaWhite seeks to enhance both the quality and the cost-effectiveness of its services.
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