PRIMEDIA Automotive Digital today unveiled a redesign of TruckTrend.com. The new site brings together the reliable truck-related news and information of Motor Trend's Truck Trend magazine, greater video and multimedia content, and real-time market and purchasing data to create a comprehensive online truck destination.
IRVINE, Calif. (BusinessWire EON) May 2, 2007 --
PRIMEDIA Automotive Digital today unveiled a redesign of TruckTrend.com.
The new site brings together the reliable truck-related news and
information of Motor Trend’s Truck
Trend magazine, greater video and multimedia content, and real-time
market and purchasing data to create a comprehensive online truck
destination.
“It was a logical next step to incorporate the
editorial content of Motor Trend’s Truck
Trend with vehicle purchasing and search tools. Our goal was to
create a Web site which was more engaging, interactive and focused on
the needs of the consumer,” said Josh Speyer,
CEO of PRIMEDIA Automotive Digital. “TruckTrend.com
has evolved into a one-stop resource for both the truck enthusiast and
the in-market buyer.”
The new site gives truck enthusiasts a web source for engaging
journalism, with new
video features, trustworthy buying
guides, auto
show and event coverage, reviews,
world-class photography,
insightful reviews, blogs, community
forums, and most important, a new way to experience their passion
for great trucks.
The site’s wider, cleaner layout allows for
increased article coverage and is focused on simple usability, tighter
community integration and enhanced search and navigation capabilities
which serve up assimilated content packages of product features, video
and other digital assets with in-market data. The site’s
design reflects the esteemed status of the magazine itself.
“We are well aware of the changes in today’s
media landscape and their impact on how our readers consume news. Our
readers are savvier and demand content which is more interactive and
takes full advantage of today’s technological
advances,” said Angus MacKenzie,
editor-in-chief of Motor Trend’s Truck
Trend. “We want to extend the reach of
the Truck Trend brand
across a diverse platform to create in-depth experiences of our events
and stories through unique insight, analysis, personality and opinion.
The redesigned TruckTrend.com is a key element of this strategy.”
About Motor Trend
Motor Trend, a PRIMEDIA
publication, was founded in 1949 and has a circulation of 1.1 million
and a total readership of 7.1 million. Internationally recognized as the
world's number one automotive authority, Motor Trend is one of
the leading brands in automotive publishing. The Motor Trend
brand is comprised of, Motor Trend Radio; Motor Trend’s
Truck Trend; Motor Trend International Auto Shows; Motor
Trend en Español; and the renowned Motor
Trend Car, Sport/Utility and Truck of the Year Awards program.
About PRIMEDIA Automotive Digital
PRIMEDIA Automotive Digital consists of more than 58 Web sites for its
automotive enthusiast titles and the Primedia In-Market Network, each
with their own unique content and dedicated editorial staff. The
PRIMEDIA In-Market Network of sites focuses on serving the active auto
buyer and includes, Automobilemag.com,
Automotive.com, IntelliChoice.com,
and MotorTrend.com.
PRIMEDIA Automotive Digital is one of the largest in the automotive
category according to a December 2006 comScore MediaMetric report.
PRIMEDIA also boasts the largest online automotive enthusiast network.
The group reaches more than 10 million unique visitors and generates
over 60 million page views each month according to Nielsen//NetRatings
SiteCensus.
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