Uniroyal Tire announced today its partnership with consumer advocate and family savings expert Kimberly Danger (DANG'-er). She will serve as spokesperson for the brand's "More Mileage for Your Money" campaign, which provides money saving advice to value-conscious consumers.
GREENVILLE, S.C. (Business Wire EON) January 8, 2008 --
Uniroyal Tire announced today its partnership with consumer advocate and
family savings expert Kimberly Danger [DANG’-er].
She will serve as spokesperson for the brand’s “More
Mileage for Your Money” campaign, which
provides money saving advice to value-conscious consumers.
Danger is the founder of Mommysavers.com, one of the nation’s
most popular internet destinations and online forums for
financially-savvy consumers, especially young moms. She is also the
author of 1000 Best Baby Bargains and is releasing a new
book, The Big Book of Baby Bargains, in 2008. As a spokesperson
for Uniroyal, she will write a series of eBooks providing advice and the
latest tips on topics such as family budgeting, summer travel, time
management, and cooking and shopping efficiently. The eBooks will be
available to consumers for free in 2008 on the brand’s
website, www.uniroyal.com.
“I’m excited about
this campaign because Uniroyal and I share some very common goals,”
said Danger. “We both want to help families
save time and money so their lives will be a little bit easier.
Together, our goal is to help people become smart consumers so they can
focus their money and energy on the things they value most.”
Uniroyal created the “More Mileage for Your
Money” campaign in 2006 with a focus on
helping consumers combat rising gas costs and other automotive-related
expenses. With the assistance of Danger, the public service campaign is
now expanding to include advice on other key budgetary items, as well as
time management issues.
“This campaign is a logical extension of
Uniroyal’s mission to provide good quality,
affordable tires to our consumers,” said Kaz
Holley, Uniroyal®
brand director. “In partnering with Kimberly
Danger we want to help American families get the most value out of their
purchases in many areas, not just tires.”
Consumers can learn more about Danger and the “More
Mileage for Your Money” campaign by visiting www.uniroyal.com.
Beginning in January, the site will offer free informational eBooks,
monthly tips and more. To connect with other value-conscious consumers
and share savings ideas, visit Danger’s site
at www.mommysavers.com.
About Mommysavers:
Danger launched Mommysavers.com in 2000 when she was home on maternity
leave after having her daughter. She could not find a comprehensive,
interactive resource for running a frugal household, so she started her
own. Today the site has a loyal base of users and receives more than
three million page views each month.
About Uniroyal:
Uniroyal Tire is one of the world's leading tire brands for passenger
and commercial cars, pick-ups, light trucks, mini vans and sport utility
vehicles. Dating back to 1892, Uniroyal Tire has developed a reputation
for providing high-quality, affordable tires including its Tiger Paw®
and Laredo® tire
series. Uniroyal®
tires offer just the right combination of dependability, traction and
grip in almost every weather condition, and come with one of the
industry's leading warranties. Visit Uniroyal Tire online at www.uniroyal.com.
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