UPTOWN Magazine, the only luxury lifestyle company targeting the growing Affluent African American (AAA) market, and Diversity Affluence, a marketing research and consulting company specializing in affluent ethnic markets, conducted groundbreaking research on the behaviors, attitudes, opinions and spending patterns of Affluent African Americans. This demo is defined as individual consumers earning a minimum annual income of $75,000.
NEW YORK (Business Wire EON) August 26, 2008 --
UPTOWN Magazine, the only luxury
lifestyle company targeting the growing Affluent African American (AAA)
market, and Diversity
Affluence, a marketing research and consulting company specializing
in affluent ethnic markets, conducted groundbreaking research on the
behaviors, attitudes, opinions and spending patterns of Affluent African
Americans. This demo is defined as individual consumers earning a
minimum annual income of $75,000.
“Affluent African Americans are an educated,
sizeable and often untapped opportunity for luxury brands, said Leonard
Burnett, Co-CEO, Group Publisher of Uptown Media. “This
unprecedented study aims to arm marketers with data and insights to help
them more effectively target this growing audience.”
The study comprised a national online survey and a series of regional
focus groups in Atlanta, Chicago, and Washington DC from March-July
2008. The respondent mix was 35% male and 65% female; 68% were single
and 32% were married or committed.
Some key results from the study:
Purchasing Power of AAAs in the US (individual income of $100K), is
estimated at $29.8 billion.
AAAs conduct extensive research on luxury items prior to purchase.
Decisions influencing purchase include tailored advertising,
personalized service and event marketing at the retail level.
AAAs are aspirational and focused on trading up to more luxurious brands.
Fashion is an expected luxury and is equally important to both men and
women.
Men's fashion spending was focused on career wear, casual wear and
shoes; while women spent on purses and shoes.
“The comprehensive study took five months to
complete,” said Andrea Hoffman, CEO of
Diversity Affluence. “What was once considered
luxury has now become necessity.”
About Uptown Media
Founded in 2004, Uptown Media is the only luxury lifestyle company that
targets the Affluent African American (AAA) Market. UPTOWN Magazine
affords luxury purveyors the broadest access to this highly sought-after
male and female demographic. Uptown Media Group, LLC offers both
traditional and innovative strategies, including UPTOWN Magazine
(published quarterly with NYC, Chicago, Atlanta, Washington DC and
National editions), UptownLife.net, the interactive website and Uptown’s
signature events. UPTOWN Magazine is available by subscription at www.uptownlife.net
and on national newsstands, including Hudson News. UPTOWN Magazine, a
toast to Luxury, Lifestyle and Living.
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