Vertical Alliance Group Launches MedVotech.com: Site Connects Vocational Technical Medical Schools with Prospective Students

Vertical Alliance Group, Inc. has launched MedVotech.com, a Web site where vocational technical medical schools can advertise their educational programs, and prospective students can apply for entrance into those programs.

DALLAS (BusinessWire EON) March 28, 2007 -- Vertical Alliance Group, Inc. has launched MedVotech.com, a Web site where vocational technical medical schools can advertise their educational programs, and prospective students can apply for entrance into those programs.

We created MedVotech.com to provide a better communications vehicle between vocational technical medical schools and prospective students

The site is a branch of Vertical Alliance’s nurse recruiting Web site, NurseUniverse.com, and is designed to counter the severe nationwide shortage of medical professionals, like nurses, medical assistants, pharmacy technicians and dental assistants. The Journal of the American Medical Association says the nursing shortage alone will reach 800,000 by 2020.

“We created MedVotech.com to provide a better communications vehicle between vocational technical medical schools and prospective students,” said Jay Wommack, founder, president and CEO of Vertical Alliance. “Educational institutions pay a consistently low monthly fee for an ad on our site and a corresponding Web page that profiles their school’s programs and provides a call-to-action for interested parties. As part of the fee, we also work with our clients to develop necessary materials and provide recruiter training to optimize their enrollment efforts. The result is response engine marketing, a system that develops direct, pre-qualified leads and gives recruiters a better opportunity to gain new students in an efficient manner.”

Visitors to MedVotech.com submit their personal information directly to their preferred school by clicking on the educational institution’s advertising unit. That leads to the school’s detailed profile page, which provides prospective students with everything they need to make an informed decision regarding degree plans and curriculum.

The profile page includes custom-written copy and graphics, as well as audio and video messages. It’s designed to pre-qualify an applicant, before they ever speak with a recruiter. The efficiencies gained by the school’s recruiting staff using this system can be dramatic.

Content on MedVotech.com consists primarily of advertising and educational program description space purchased by vocational technical medical schools for a low fee that includes not just the ads, but proactive customer support, ad tracking, advertising consulting, recruiter training and more.

About Vertical Alliance Group Inc.

Vertical Alliance Group Inc. is an online publisher that provides direct marketing services – primarily focused on lead generation and conversion training – for a variety of businesses in specific niche industries. Headquartered in Texarkana, Texas with offices in Dallas, Vertical Alliance hosts and manages more than 40 Web sites, using response engine marketing to increase its clients’ “Basic Unit of Wealth.” For more information, visit http://www.verticalag.com or http://www.MedVotech.com.