Author and industry expert to discuss tips and techniques for "The New Rules of Marketing and PR."
Lanham, MD (Vocus) April 18, 2007 -- Vocus, Inc., (NASDAQ: VOCS) a leading provider of on-demand software forpublic relations management, today announced David Meerman Scott, accomplished author of multiple PR strategy books and the upcoming, "The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly," will speak at the company's annual Users' Conference on June 7, 2007. Scott will offer Vocus customers an exclusive first-look at his upcoming book as well as tips and techniques to help successfully use social media to reach buyers directly.
"Vocus' User Conference not only provides a chance to build relationships and share best practices with hundreds of other Vocus customers but also exposure to people who are shaping the industry," said Bill Wagner, chief marketing officer at Vocus, Inc. "We are excited to have David speak at this year's conference to share his vision of the changing world of PR and offer his guidance for incorporating the tools of social networking in a PR strategy that reaches millions of consumers around the world."
The sixth annual Vocus Users' Conference will take place June 6-8, 2007 at The Ritz-Carlton Hotel in downtown Washington, D.C. Vocus customers will gather to explore how their organizations are using Vocus to increase the effectiveness of their public relations, government relations and PAC campaigns. Through May 14, 2007, attendees can take advantage of a 10% early bird discount on normal conference registration rates. More information can be found by visiting www.vocus.com/uc2007.
David Meerman Scott is an online thought leadership strategist. The programs he has developed have won numerous awards and are responsible for selling over one billion dollars in products and services worldwide. He has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over twenty countries on four continents. Check out his blog at www.WebInkNow.com. To Pre-order David's book, visit http://www.amazon.com/exec/obidos/ASIN/0470113456/freshspotpubl-20.
About Vocus, Inc.
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by over 1,700 organizations worldwide and is available in five languages. Vocus is based in Lanham, MD with offices in North America, Europe, and Asia. For more information please visit www.vocus.com or call 800.345.5572.
This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.
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