Vocus' on-demand PR management platform helps spread the word for company's 'Mother/Daughter School of Rock Campaign'.
Lanham, MD (PRWeb) June 29, 2007 -- Vocus, Inc., (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, today announced that Daisy Rock Guitars, the original girl-guitar company, is using Vocus PR software to help manage its overall media relations and raise the visibility of its new 'Mother/Daughter School of Rock'campaign. Using Vocus' on-demand platform, Daisy Rock Guitars is able to maximize the reach of the company's messages and ensure the success of its PR campaigns.
"Our combination of generic tools was no longer effective to as the company grew. We needed to invest in a PR tool designed specifically to help manage public relations," said Tish Ciravolo, President & Founder of Daisy Rock Guitars. "After looking at several respected services and solutions, in the end Vocus was the solution that truly met our needs. Vocus combines an extensive database of contacts with an easy-to-use interface so you get the right message out to the right contacts, quickly."
Daisy Rock is dedicated to successfully supplying and marketing pro-quality guitars for females. Its ongoing mission is to provide females of all ages with whatever it takes to learn to play guitar and enjoy music. Most recently, the company partnered with Berkleemusic to launch the first-ever Mother/Daughter Online Guitar Course, providing innovative new ways for women to learn how to play guitar and to empower women through music.
"With Vocus, 'The Mother/ Daughter School of Rock' campaign has reached a much broader audience than through our traditional channels and we have been able to increase the campaign's visibility to get it much-deserved attention," continued Ciravolo. "The additional exposure we have achieved with Vocus was well beyond our traditional reach, proving we made the right choice!"
The 'Mother/Daughter School of Rock' course is set to begin on July 2nd, 2007. To enroll, call Berkleemusic's Student Advisors at 1.866.BERKLEE. Hurry--open enrollment ends July 2nd! Please visit www.daisyrock.com or www.berkleemusic.com for more details on the course.
About Daisy Rock Guitars
Daisy Rock is the original girl-guitar company dedicated to successfully supplying and marketing pro-quality guitars for females. The company is led by its President, Tish Ciravolo, and is co-owned and distributed by Alfred Publishing. Daisy Rock's ongoing mission is to provide females of all ages with whatever it takes to learn to play guitar and enjoy music. Daisy Rock has established and continues to strengthen its reputation as "THE female guitar company."
Daisy Rock, its talented management team, and its products have been continuously featured in worldwide mainstream media, including People, Time, Newsweek, The "Today" Show, CNN, ABC, NBC, FOX, VH1, the Premier Radio Network, BBC Radio, the Associated Press, etc. The company was founded solely by Tish Ciravolo in October 2000. www.daisyrock.com
About Vocus, Inc.
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by over 1,800 organizations worldwide and is available in five languages. Vocus is based in Lanham, MD with offices in North America, Europe, and Asia. For more information please visit www.vocus.com or call 800.345.5572.
This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.
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