Perseus|WebSurveyor Announces New Company Name: Vovici -- Vovici Transforms Organizations by Using Feedback to Drive Vision and Innovation

Perseus|WebSurveyor today announced that it completed an extensive rebranding effort and renamed the combined company Vovici (voh-VEE-see), a name inspired by the idea that listening to the voice of the customer lends vision to the direction of savvy organizations. Perseus and WebSurveyor merged in June 2006 to become the leader in Enterprise Feedback Management (EFM), a growing field that includes the tools and services that enable the collection and management of feedback from customers, partners and employees to help shape organizational strategy.

DULLES, Va. (BusinessWire EON) April 3, 2007 -- Perseus|WebSurveyor today announced that it completed an extensive rebranding effort and renamed the combined company Vovici (voh-VEE-see), a name inspired by the idea that listening to the voice of the customer lends vision to the direction of savvy organizations. Perseus and WebSurveyor merged in June 2006 to become the leader in Enterprise Feedback Management (EFM), a growing field that includes the tools and services that enable the collection and management of feedback from customers, partners and employees to help shape organizational strategy.

Companies are looking for EFM solutions that help them connect directly with prospects and customers in a way that informs their business strategy. More enterprises are seeking ways to collect and analyze feedback as a way to realize top-line business value.

With widespread EFM adoption over the last several years, industry and government decision makers continue to become more proficient at feedback collection and analysis and increasingly use feedback as a critical tool to drive business vision and innovation. According to Gartner analyst Esteban Kolsky, “Companies are looking for EFM solutions that help them connect directly with prospects and customers in a way that informs their business strategy. More enterprises are seeking ways to collect and analyze feedback as a way to realize top-line business value.”

The industry experience and technology Vovici leverages from both Perseus and WebSurveyor has enabled the company to provide a first-of-its-kind on-demand model. Surveys are proactively deployed in order to obtain vital feedback reports instantaneously, which in turn can trigger appropriate and positive actions to directly improve constituent satisfaction. In addition, Vovici’s tools and services eliminate the stovepipe approach to feedback collection and management within large organizations, enabling coordination across the enterprise to ensure survey management to specific communities and coordinated feedback analysis to extract meaningful results.

“We are changing the way companies and individuals gather feedback and do research,” said Dean Wiltse, chairman and chief executive officer. “They want to do more and more on their own due to the speed of the Internet, and they want expert advice from time to time. We offer a complete solution no matter where they are in their adoption of online surveys – from a simple survey to managing a community of respondents to integrating feedback into their business processes. As Vovici, we are furthering the delivery of actionable business insights through cost-effective, proven and best-of-breed solutions, including research services as well as a continuum of on-demand survey tools.”

Vovici’s comprehensive solutions for large enterprises, as well as the research and government markets, include:

• An extended product family of software solutions, tools and services to streamline, accelerate and coordinate feedback gathering and reporting
• Analytics and shared reporting to provide a complete, concise view from every angle and into every facet of a particular organization
• Community management for centralizing access to respondent pools so that key customers are treated respectfully and not over-surveyed
• Research services teams who work with clients to integrate feedback into business processes – enabling informed business decisions based on real-time data and industry-accepted market research practices

Vovici’s customer base is comprised of more than half of the Fortune 500, and includes globally-recognized brands such as BMW, CVS, Ford Motor Company, JCPenney, Levi Strauss & Co., Marriott International, MetLife and Whirlpool. Research and government industry clients include the U.S. Armed Forces, Veteran’s Administration, American Medical Association, Harvard University and the U.S. House of Representatives.

About Vovici

Vovici Corp. (pronounced voh-VEE-see) is the leading provider of Enterprise Feedback Management (EFM) solutions, on-demand survey tools and survey design and analytics expertise to decision makers in the enterprise, research and government markets. Vovici was formed from the merger of WebSurveyor and Perseus Development Corp., the organization that originated “Enterprise Feedback Management” as a market. As the leader and visionary in the EFM space, the company offers innovative solutions and a clear, consistent path to EFM adoption. Organizations worldwide rely on Vovici to help them better identify employee, customer and partner needs and act on that information in order to create long-term relationships, increase profitability and facilitate time critical actions that drive business results. Vovici has been named to the Inc. 500, Software Magazine’s Software 500, Deloitte Fast 500 and Deloitte Fast 50. The company operates in five countries, with a customer base that includes more than half of the Fortune 500. Visit www.vovici.com for more information.