For many years, World Book featured a classic leather binding on its venerable World Book Encyclopedia sets. In 1999, the company revolutionized encyclopedia publishing with its trademark Spinescape, a method of printing a unique image across the spine of the 22-volume set. Now, 90 years after the World Book Encyclopedia was first published, millions of readers will choose the Spinescape for the 2008 edition of The World Book Encyclopedia in World Book's You Be the Judge event, being held online at http://vote.worldbook.com.
CHICAGO (BusinessWire EON) March 19, 2007 --
For many years, World Book
featured a classic leather binding on its venerable World Book
Encyclopedia sets. In 1999, the company revolutionized encyclopedia
publishing with its trademark Spinescape, a method of printing a unique
image across the spine of the 22-volume set. Now, 90 years after the World
Book Encyclopedia was first published, millions of readers will
choose the Spinescape for the 2008 edition of The World Book
Encyclopedia in World Book’s You Be the
Judge event, being held online at http://vote.worldbook.com.
Better than a reality show, because all volumes of the set get to stay,
bibliophiles from around the world will vote for their favorite
Spinescape among four finalists, each of which draws readers in through
rich imagery and encourages them to learn and explore more about their
world:
-
Face of Culture depicts masks
from around the world, including ancient Rome, the Mayan civilization,
the Congo region of Africa, and 18th century
Asia.
-
Global City showcases a
composite urban skyline in honor of the fact that for the first time
in history the majority of people on the planet now live in cities.
-
Microscopic World captures
up-close views of the natural world and brings them to life in a way
not possible with the naked eye.
-
Urban Travel features such modes
of transportation as car, subway, airplane…and
foot.
“For decades, World Book has communicated with
readers about topics and entries in the encyclopedia,”
said Patti Ginnis, chief marketing officer of World Book. “Now,
in addition to having input on what goes inside the encyclopedia,
readers also will have a voice about the outside imagery.“
Votes can be cast at http://vote.worldbook.com
through April 30, 2007. The winning Spinescape will be posted on the
World Book site on August 1, 2007. The World Book Encyclopedia
2008 featuring the winning Spinescape will be on sale in August 2007.
Voters also can enter a drawing to win The World Book Encyclopedia
2008. See the World Book web
site for further detail.
About World Book
Celebrating the 90th anniversary of the first
edition of The
World Book Encyclopedia, World Book, Inc. sets the standard in
publishing accurate, current, and reliable reference and learning
materials for children and adults. Based in Chicago, Ill., World Book is
committed to creating learning materials that meet the highest standards
of editorial excellence while leveraging the advantages of online
delivery. This commitment has culminated in a wide range of products
which include the number-one selling The World Book Encyclopedia,
and such leading digital products as the World
Book Online Reference Center. World Book is a Scott Fetzer
company, a subsidiary of Berkshire Hathaway, Inc.
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