For many American drivers, a clean vehicle interior may seem impossible with today's meals on the go, long commutes and tight schedules.
SPARTANBURG, S.C. (BusinessWire EON) May 31, 2007 --
For many American drivers, a clean vehicle interior may seem impossible
with today’s meals on the go, long commutes
and tight schedules.
To cater to consumers with busy lifestyles, YES
Essentials, a product line from Milliken & Company, has introduced
seat covers with stain- and odor-resistance and static-reduction
properties through www.YESessentials.com.
YES Essentials seat covers feature a durable, ultra-soft fabric with
advanced stain-resistance. Stains
including spilled coffee, dropped ketchup, motor oil and even
lipstick and permanent marker are repelled and released. Antimicrobial
properties inhibit odor-causing bacteria growth from spills, and the
seat covers are engineered to minimize static buildup, reducing shocks
from sliding in and out of the seats. Properties are imbedded in the
fibers, so they don’t wear off.
For a total-car upgrade, color-coordinated, stain- and odor-resistant
floor mats are also available. The floor mats are now enhanced with a
durable natural rubber backing, and the premium, dense carpet pile is
significantly heavier than most factory-installed floor mats.
The floor mats and seat covers are custom cut to fit any make and model.
Seat cover design also accommodates seats with side controls, heated
seats and models with side airbags.
“We designed the seat covers to fit so
seamlessly into each make and model, it’s
difficult to distinguish them from custom upholstered seats,”
said Stacy Walker, marketing communications manager for YES Essentials
products. “Add coordinated floor mats, and the
full interior is going to look luxurious, but will be surprisingly easy
to keep clean.”
According to a Milliken cleanliness study, Americans are over-scheduled,
over-worked and over-committed with the daily demands of career, family
and friends. Drivers want to keep their car free of dirt and debris, but
70 percent of those surveyed rated cleaning with as little effort as
possible one of the most important factors in maintaining a vehicle.
“YES Essentials works for the consumer who
wants a custom look for a reasonable price, the busy professional who
doesn’t want to spend time cleaning up after
life’s messes, or even the young driver who
wants to upgrade a hand-me-down car,”
explained Walker.
YES Essentials is among the family of innovations developed by Milliken
& Company, one of the world's largest textile and chemical
companies and a lead supplier to the automotive industry for more than
50 years. Purchase YES Essentials products on www.YESessentials.com,
or visit www.splatthemat.com
to try for yourself.
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